adidas brand co-design trendsetting throne

In 1949, adidas founder Adi Dassler ball bent on making better shoes for the athletes, so carefully studying shoes production technology, and the creation of clover logo, and apply it on the shoes design. For more than 60 years, the brand has established a stylish and sporty image throughout the world . Today, more diversified products, in addition to the sports field dedicated professional sports performance series, there are playing high street style style sports style series, the success of the trend in the industry firmly occupy a brother status. From start to success From a pair of shoes hit a sky, which has undergone innumerable transformation, some of which are important year is unforgettable. Since the first soccer shoes Samba was introduced in 1950, founder Adi Dassler has been active in creating more new technology and fashion products like the first professional sports bag designed in 1952 and the first clover sports jacket in 1967 , All are the result of a new attempt. In 1972, the clover mark was formally born as a symbol of "the strongest, the highest, the furthest" meaning, and this classic mark has also been in use today, and from time to time appear in the engraving series. By 2002, the product is divided into two main lines: Sport Performance and Sport Style series, while the latter includes the celebrity collaboration and Originals branch. Sports × cross-section of fashion The reason why the brand rise in the tide, I have to mention the Sport Style series of celebrity co-operation version, its purpose is to "celebrate the creative" in recent years through close cooperation with them, collect designers around the world famous pop culture, Sports and fashion, and reflects the unique values ​​represented by clover in a whole new way, thus expressing the infinite possibilities of personality and fashion. In the past few years, the brand successfully overwhelmed many fashion fierce shots, the sports brand to the fashion flyover, the well-known Yohji Yamamoto Y-3 by adidas by Stella McCartney, Porsche Design Sport and adidas Originals by Originals Collection in the famous Japanese designer Kuraishi tree, the United States play fashion master Jeremy Scott's series, in their design of each style, the classic sportswear as a new interpretation is definitely the influx of infuriating selected. Celebrity Crossover Originals by Originals: Jeremy Scott American fun fashion master Jeremy Scott design will never surprise, since 2009 spring and summer series with the brand cooperation, adhere to the premise of fashion, the elements of high-end users costumes and essence into the classic sportswear, and even the Dismantling transformation, constantly changing the definition of fashion. Intertwined with the brightest series, including the signature wings joined sportswear, become a classic. Originals by Originals: a stone warehouse Starting from the spring / summer 2009 series, we have come to Japan's popular designer Kuraishi Kazumasa to help them. With its unique style and the theme of outdoor fashion with the influx of people, the theme of blending different high-tech materials into the traditional Style of work, create a variety of sportswear style.