![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
In modern commercial warfare, the era when product packaging merely serves as a supporting role for sales of goods is over. For any brand that wants to win the market and obtain consumer recognition, creating personalized packaging that is satisfied by consumers is a link that companies can not ignore while creating a personalized brand. to this end. Some companies, when launching their own brands, endeavored to make creative positioning in the packaging design, striving to make it simple and clear, with outstanding personality, giving consumers a strong modern visual impact and artistic experience.
Brand packaging, which is a value added value of products produced by the company, including the brand's external packaging and trademarks, mascots, standard Chinese and English fonts and contents, representative colors, auxiliary colors, used materials, and displayed shapes. And other extrinsic characteristics. Obviously, it is very important to attach importance to the innovative consciousness and basic personality of brand packaging. Packaging is the brand's face. When consumers look at their packaging and their hearts, their sales goals have been achieved. Such as home appliance industry Haier "sincere and forever" double prince design; Coca-Cola "popular popular singer" image shaping and so on. In particular, Coca-Cola's packaging design is very personalized. Its brand name is red and white, no matter what kind of words are used, and there is a wave crossing the waist. Its meticulous packaging attaches great importance to the coordination of color and pattern. While enjoying the quality of products, consumers also feel the personality of the brand, which further stimulates people’s desire to purchase.
A brand wants to be positioned in the minds of consumers, allowing people to create a rich connotation of imagination. In addition to the functions of convenient, concise, artistic, and fun, the brand's packaging provides people with visual, auditory, and tactile sensibility. On the other hand, it should have a sense of intimacy so that consumers can enjoy a pleasing effect when they purchase items in beautiful packaging. Brand packaging can not only demonstrate the enterprise spirit, operating characteristics and service concepts, but also bring more emotional enjoyment and convenience to consumers.
Nowadays, what consumers are concerned about is not just the quality and function of the product. The product's shape, content, personalized logo, and color collocation have become more and more concerned by consumers. In recent years, due to more and more progress in printing and color spraying technology, the packaging colors of products have become more colorful, and even the packaging of arbitrary color changes has emerged, satisfying the tastes of consumers seeking for new products, seeking change, and pursuing fashion.
Therefore, brand products can only gain the advantage of market competition if they meet the individual needs of consumers. Paying attention to packaging design and opening up a new era of personalized brand packaging has become a real issue that domestic companies cannot ignore. The introduction of a good brand, supplemented by a refreshing package, and a company that relies on quality to win the market and rely on brands to capture the market, can only be more powerful in the global economic integration market competition.
Source: China Food Business Information Network