The packaging of old commodities

The world has entered the ageing society. In 2002, the global population aged over 60 has exceeded 600 million, and is increasing at a much faster rate than the total population. By 2020 and 2050, it will increase by 1 billion and nearly 2 billion respectively. China has also entered the ageing society. In 2000, there were nearly 130 million elderly people aged over 60 in China, accounting for about 10% of the country's population. The proportion of elderly people in large cities such as Beijing is even higher. By 2030, the elderly population in China will reach 310 million people. The aging society has created a potentially huge silver market. More and more elderly people have special needs in their clothing, food, housing, transportation, medical care, and spiritual consumption. They have proposed new products and their packaging. The issue of course also brings new development opportunities.

Older goods packaging is different from youth and juvenile goods in many aspects. For example, in the packaging of goods exclusively for children and children, we must use more lively and lovely cartoon designs and brightly-colored colors. In the packaging of products specifically designed for the elderly, we must respond to the psychological needs of the elderly in pursuit of longevity as much as possible. Longevity pattern, color and text content. The packaging of old things should be simple and dignified, safe and convenient, highlight practicality and tradition, and try to satisfy the old people's realistic psychology and habits.

In addition to paying sufficient attention to consumer psychology, appearance, and color, senior product packaging has the following five points, namely, five eases: easy to read (commodity description), easy to open, easy to carry, easy to use, and Easy to abandon. Easy to understand (commodity description): The relevant product descriptions on the packaging should be detailed when designing and printing, and should enable older consumers with poor eyesight to see and read; try to improve the clarity and popularity of the explanatory text. The font, font size, and color should be easy for the elderly to read.

Easy to open: The opening of the package is obvious, easy to pull open: easy to find the "open seal" and other instructions text.

Easily extend the fingertips into the opening; easy to open with one hand and single action; easy to open without tools; open effortlessly; both hands can be opened.

Easy to carry: easy to carry with one hand; women and children (their hands may be smaller) are also easy to carry; the package does not slip.

Easy to use: The package is easy to open and close; it can be used with one hand; the operation time is short.

Easily discarded: must be able to sort and discard; easy to disassemble the package, etc. to reduce the volume.

Source: China Food News