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1, aesthetic
With the development of the times, people’s aesthetics have been continuously improved and their demands have been constantly rising. Meeting people's aesthetic needs has become a major issue in packaging design. In the past, simply putting a product photo package could no longer satisfy people's aesthetics. They needed a more artistic expression. Designers also use abstract techniques to make product packaging more artistic and give people room for imagination. The effective plan for the design of a meat company's product uses a cartoon image. The effect is very obvious.
2. Rationality
The packaging screen can be exaggerated, but it should not be exaggerated. More and more modern food packaging design adopts artistic performance to express product features. For example, the computer draws out products. This method can make up for the lack of photographing, and can be freely combined with ingredients, raw materials, etc. to make people more intuitive to understand products and trust. product.
3, uniqueness
The food packaging on the market is dazzling. How to differentiate your products from many similar products requires innovation and innovation. So how to make product packaging unique? Below, give some examples:
Instant noodles are packaged in the impression of the public, the color is nothing more than several: red, yellow, green, orange. In addition to seeing the popularity of the brand, there is almost no comparability on the packaging. The listing of instant noodles in the series of instant noodles at the Dogo Valley site subverts the coloring habits of this type of product, and bold use of black and white matches. The proportionate division of coordination makes it very good, and it has successfully attracted the attention of consumers. Therefore, the packaging of instant noodles in the instant noodles of the Dojo Group won the color.
Most of the previous intestinal products were sausages themselves plus a layer of plastic, or a few groups plus a plastic square packaging, lack of their own personality, it is difficult to jump out in many products. However, Longji Foods Group's Fujiyuan Ham has launched a plastic packaging that is similar to bread packaging. Therefore, it stands out from other similar products, and it wins the packaging form.
4, targeted
Due to certain foods, specifically targeted at a range of consumer groups, the performance of the packaging needs to be highlighted. Such as middle-aged and elderly food, the packaging is more traditional, the color will use a deep and stable color; children's food requires lively and lovely packaging, colorful and often have some added value (such as can be used as a toy or collection); for a region Products can express local features on the packaging, such as using dialects, cultural traditions, and so on.
With the development of the times, people’s aesthetics have been continuously improved and their demands have been constantly rising. Meeting people's aesthetic needs has become a major issue in packaging design. In the past, simply putting a product photo package could no longer satisfy people's aesthetics. They needed a more artistic expression. Designers also use abstract techniques to make product packaging more artistic and give people room for imagination. The effective plan for the design of a meat company's product uses a cartoon image. The effect is very obvious.
2. Rationality
The packaging screen can be exaggerated, but it should not be exaggerated. More and more modern food packaging design adopts artistic performance to express product features. For example, the computer draws out products. This method can make up for the lack of photographing, and can be freely combined with ingredients, raw materials, etc. to make people more intuitive to understand products and trust. product.
3, uniqueness
The food packaging on the market is dazzling. How to differentiate your products from many similar products requires innovation and innovation. So how to make product packaging unique? Below, give some examples:
Instant noodles are packaged in the impression of the public, the color is nothing more than several: red, yellow, green, orange. In addition to seeing the popularity of the brand, there is almost no comparability on the packaging. The listing of instant noodles in the series of instant noodles at the Dogo Valley site subverts the coloring habits of this type of product, and bold use of black and white matches. The proportionate division of coordination makes it very good, and it has successfully attracted the attention of consumers. Therefore, the packaging of instant noodles in the instant noodles of the Dojo Group won the color.
Most of the previous intestinal products were sausages themselves plus a layer of plastic, or a few groups plus a plastic square packaging, lack of their own personality, it is difficult to jump out in many products. However, Longji Foods Group's Fujiyuan Ham has launched a plastic packaging that is similar to bread packaging. Therefore, it stands out from other similar products, and it wins the packaging form.
4, targeted
Due to certain foods, specifically targeted at a range of consumer groups, the performance of the packaging needs to be highlighted. Such as middle-aged and elderly food, the packaging is more traditional, the color will use a deep and stable color; children's food requires lively and lovely packaging, colorful and often have some added value (such as can be used as a toy or collection); for a region Products can express local features on the packaging, such as using dialects, cultural traditions, and so on.