Universal launched the first luxury watch micro channel store

March 30, 2016 - IWC launches WeChat stores and becomes the first luxury watch brand to be offered for sale on WeChat, the most popular social networking platform in China. Through this move, IWC aims to strengthen its own pioneer and leadership role in digital marketing while expanding its sales network and customer service channels in mainland China. Thanks to a dedicated support team dedicated to Wechat customers, online buyers can enjoy the continued good service that IWC provides.

Since 1868, IWC continues to create high-level masterpieces of watches that incorporate exclusive design concepts and sophisticated craftsmanship. The hand-crafted watch in recent years in China watch fans quite prestigious, one after another success. To tie in with its distribution network in mainland China and to expand its customer service, IWC launched WeChat Store and became the first luxury watch brand to offer online sales on popular social networks. It is worth mentioning that there are more than 650 million people currently using WeChat to send messages, play games and buy different products. "IWC WeChat stores provide a quick and easy way to purchase our original high-end watches through WeChat, which allows us to connect with our customer base in more remote locations, while the new online channel enables Attracting a younger generation of watch lovers as this group has long been accustomed to using the internet and smartphones for shopping, "said Georges Kern, chief executive of IWC.

Convenient shopping in remote areas

IWC offers over 40 selected watches from IWC Portugal, Pilots, Ocean Timepieces and Portofino Fino series to suit the tastes and tastes of different watch lovers. Among the highlights are the iconic aviator watches introduced at the January 2016 edition of the SIHH International Geneva. In addition, IWC WeChat stores will also include the wide range of watches in the elegant Portofino Fino automatic watch series 37 that appeal to the more slender wristwatches. Watch fans can visit IWC WeChat account, or scan the QR code directly into the WeChat store.

IWC WeChat stores have provided a whole new way to buy IWC, as well as complementing its growing distribution network in China. There are currently 56 stores and authorized distributors in different regions of China. As an additional shopping destination for IWC customers, WeChat stores aim to provide a more convenient way to shop for customers that are farther away from IWC stores or authorized resellers. Customers who buy watches at WeChat stores can enjoy IWC's unwavering, thoughtful service. This means that the services and advice provided by WeChat customers throughout the purchase process by IWC's Customer Relationship Center are exactly the same as those provided by IWC in physical stores. All online sales are accompanied and handled by a dedicated support team built specifically for WeChat clients. All products sold in WeChat stores can also be purchased by dialing the IWC Customer Relationship Center service hotline.