Switzerland will once again strengthen the watch "Swiss made" guidelines

In response to the members' appeals, the Swiss Watch Federation started to reinforce the "Made in Switzerland" label in watchmaking in 2007. This includes amending legislation governing the use of the name "Switzerland" on watches, commonly referred to as Swiss Made.

The three basic objectives of this proposal are as follows:

Guarantee the long-term credibility and value of labels

Consumer satisfaction with the purchase of Swiss-made watches, consumer expectations The watch is made in Switzerland and has high value-added from its Swiss origin.

Make the law more specific so that the abuse can be more effectively curtailed

The major changes introduced by the proposed intensified labeling initiative include specifying the minimum standard applicable to the watch, as opposed to being true of the movement. For example, if the watch is labeled as "made in Switzerland", it must meet the following requirements:

Quartz watch must have a minimum Swiss 60% value

Mechanical watches must have a minimum Swiss value of 80%

Existing standards such as the inclusion of Swiss movements, the assembly of cases in Switzerland and final testing are still valid. However, the Swiss movement is instead defined as having a minimum Swiss value of 60% (currently 50%).

The calculation of the Swiss value will also introduce new standards such as R & D and certification costs.

The new law will come into force at the same time as the new Swiss legal framework, which will take effect as early as 2016, and a transitional period will be set in place to give manufacturers more time to adapt to the new law.