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"Solo SOLO" is Canada's only simplified Chinese lifestyle magazine. To be able to accurately integrate the cultures of all ethnic groups, to guide the concept of Chinese health spending, the main high-end fashion brand, but also to collect all kinds of Toronto as the center fun, nice, easy to use, the latest, most classic, most tasteful Information. The founder of the dialogue VENQUE, aimed at the most current information, to everyone.
Q1: What makes you think backpack brand
VENQUE: I grew up loving leather goods, smell the smell of leather there will be inexplicable happiness, the kind of precipitation out of the fragrance, not pungent, very soft, very good smell, later prefer backpack, also bought a lot of backpacks , And every time you buy a backpack are very excited.
Backpack for me, representing several meanings: before school, buy a backpack is an excitement, is the beginning of a new semester, and wholeheartedly into excitement in the new semester, grow up to buy a backpack or briefcase is when Looking for new jobs, or promotion, I will buy a package to celebrate, but also to celebrate the new beginning, and then go out to travel, I will buy the bag, there is climbing, photography, hobbies, Will also buy the package in line with the scene.
In short, every time you buy a package, are the beginning of a new page in life, with this very happy feeling, maybe the desire for that kind of happiness, I always have a lot of feelings, but the package of love and critical , So I was not too satisfied with the backpack industry at that time. Many people like me need a versatile, versatile, beautifully designed and concise bag, so we founded VENQUE.
Q2: Which brand of designer has the most impact on you?
VENQUE: There are many favorite designers, I have been worshiped two designers, one is the founder of Louis Vuitton: Louis Vuitton. There is Goro Takahashi, a Japanese silver designer, although the two separated by a century, the product is not the same, but Louis Vuitton and Goro Takahashi have one thing in common, very high on their items, abandoned A lot of business ideas, focused on hand-made every product.
I appreciate the kind of focus on the spirit, but also to apply this concept to our production above, we have to do every bag is a boutique. Although difficult, but this is my life's direction.
Q3: What is VENQUE's design philosophy? How to find the design inspiration
VENQUE: I've always believed that a good design is timeless, although in the field of fashion, but I always believe: good design is timeless, and has been proven in the fashion field, for example, jeans, converse shoes, air Jordan, so I've been building packages that will not get outdated, even after 10 years, when you carry VENQUE and feel pretty, that's what I've always wanted to achieve.
So we do not follow suit, they change according to the trend of the year, and we go our own way, so you will not find VENQUE bag imitating which brand, we will always follow their own pace and go their own way, The design inspiration comes from our own customer base, our inspiration comes from the usual communication with customers, every day how to make them carry our bags at the same time a sense of happiness, so that they travel more convenient .
Extended products such as cycling bags and camera bags make it easier for them to work outdoors.
Q4: How many VENQUE countries have landed? What are the expectations for the Chinese market?
VENQUE: At present, VENQUE has registered in 20 countries and regions and the Chinese market has just settled in. The huge market in China is unpredictable and also has great challenges. However, we are still very confident about the Chinese market. Our advantage is that already In Japan and South Korea layout, and quickly accepted by customers, North America and Asia, the demand for bags is still somewhat different, but we will adapt to changes in the Asian market.
Q5: VENQUE and other brand backpack What are the characteristics and advantages of it
VENQUE: The strength of VENQUE lies in our extremely high requirements on raw materials and handicrafts. This is a problem neglected by many package brands. There are many backpack brands, but most of the materials used are the same. 90% of the materials in the market are the same, Cause many bags Although the brand is different but the quality and appearance of no difference, VENQUE fabric is our own design, called "QUANTA" new fabric. Coupled with our skin color, the appearance of the combination and the backpack on the market very different, very easy to identify, which is why we will be in a few years the rapid development of reason.
Our processing requirements are also very high, most of the backpack production is done by the machine, but we still retain the traditional bag making process, sewing, cutting and pasting, are all hand-made, hand-made and machine-made at The appearance is still very different.
Q6: What is the hardest thing to create a brand?
VENQUE: Every step is tough. From the early days of capital, processing, expansion, design and promotion, every step of the way is treading on the ice. We have designed many bad products and the factory has done many poor quality products. However, we are most worried about Or whether we can give the customer satisfaction products, for which we have paid a lot of price. Burned a lot, but also recalled a lot.
What I want to make sure is that the customer is satisfied when they receive our product. After using it, they are happy and can not tolerate the disappointment. Therefore, we would rather bear greater financial pressure to ensure that every customer is satisfied. We are doing Word of mouth.
Q7: Do you think the trend in Canada? VENQUE as a luxury backpack brand will play what role
VENQUE: The trend in Canada has been internationally undervalued or overlooked. In fact, there are many good brands here. The reason for this neglect is that Canadian products are more pragmatic and focused. They are not as fast as the European ones in appearance and look like Canada goose, made 50 years down jacket, thermal performance, no other brand can be replaced, but it is also after many years before being slowly recognized.
I think the Canadian character, will continue to extend this pragmatic and monograph, will continue to focus on the performance of the product rather than aesthetics. VENQUE of course, to continue this style, but also pay attention to the appearance, the beauty of things can not be ignored, our design will continue to take their own style, will not compromise, but will not imitate.
Q8: What is your future development of the brand expectations? How is planning?
VENQUE: In the future, we will continue to maintain our existing design style, VENQUE DNA will not change: with the best materials and processes, to create a concise, versatile, high-performance package, but will be some time limited cooperation .
For example, with the Los Angeles skateboarder for some backpacks for skateboarding, more trendy. Launched cooperation with other brands, with the joint launch of some joint models. This is a short-term goal.
Long-term development plan: Of course we have to follow the changes of the times, each generation needs different things, a few years ago the phone is still small, and now are large, a lot of pants can not hold a cell phone, this is change, we The design will also follow the changes of the times to improve, so that people always use VENQUE feel convenient.