Rossini debut in Shenzhen, Shenzhen 2016 watch exhibition

Brand value exceeded 10 billion Rossini debut Shenzhen Watch Fair From June 23 to June 26, 2016, the 27th China (Shenzhen) International Watch & Clock Fair was grandly held in Shenzhen Convention & Exhibition Center. After returning from Basel in March, Rossini re-appeared in this grand occasion and appreciated the great time -pieces products that Rossini devotedly introduced in the past year with the friends and fans of the table fans to share the time-honored feast. Business success frequently, the brand value of the first industry over 10 billion Crown City watches and jewelery Group Chief Executive Officer, Executive Director Zhuhai Rossini Table Co., Ltd. General Manager Mr. Shang Jianguang media interviews On the last past June 22, World Brand Lab ranked the top 500 brand value charts in China based on the company's financial analysis, consumer behavior analysis and brand strength analysis, , Hua Biao leader brand - Rossini - again billboards worth over 10 billion brand, becoming the first Huabiao enterprises with billions of brand value, the only success for China Watch industry for 13 consecutive years (2004-2016) Wing Gordon "Legend of the 500 Most Valuable Brands in China", with its solid strength, crafted the king brand of China Watch Industry. Thick and thin hair, Rossini focused watchmaking more than 30 years, always abide by the "craftsmanship." In the Rossini faith, the "artisan spirit" is no longer confined to fine manual work, but is also based on keeping pace with the times in introducing modern international advanced precision machining equipment, further upgrading the technological level and conducting key technical research. Trend of the times and transformation. Therefore, behind each Rossini watch, there are countless "crafted." Withstand the test of the product, but also add value for the brand value of a heavy touch of color. Heritage brand unique DNA, to create unique products In the era when the Chinese watch industry ushered in the differentiated and branded consumption, it is particularly important to inject unique DNA into products and to enhance Products Identity (PI). The PI system, like family heritage, is a step-by-step "project." Rossini walking in the forefront of innovation, but also long-awaited. The unique DNA builds the brand's irresistible charm and spirit. This charm and spirit in Rossiniya respect business series medal watch, reflected appropriately. Since its inception in 2014, this series of wristwatches has been deeply branding the brand DNA under the logo plate on the side of the dial. It is like a watch's inherent honor medal, which shows the elegant and noble soul of the brand. Products also by virtue of the atmosphere of the simple watch style, blend noble, elegant temperament in one, by the market's favorite, leading the trend of consumption. The exhibition, the brand has undergone two product upgrades, power generation launched the third generation Medal watch - 6713/5713/5714, once again aroused the attention of the industry insiders, deeply occupied by the guests of the Pace "brain drawer." As early as 1998, Rossini launched the industry's leading ultra-thin series of silk watches, wrist watch due to the perfect fit, silky as light, it harvested the "silk" reputation. The series watch simple classic design, with excellent quality, thought-provoking, low-key luxury, with a perfect elegant gesture presented in the world. Now, after several improvements and development of the brand, the series has been re-sublimated and the brand new silk ultra-thin watch 5715/5716/6715 is shining. Table in the smooth lines, thin, based on the innovative carrying ultra-thin mechanical movement, light arts refinement, breaking new heights of technology. At the same time, based on the introduction of ultra-thin watch 7387/6387/6388, another way, given the "family suit" concept of happy sharing, cut into the market. The scene, Rossini nearly a year of new products are also unveiled, work together to create Rossini high quality, high taste, high-tech beautiful product landscape, highly appreciated by professionals and new and old friends favor. Based on a new starting point, dedication and pioneering a new pattern After its integration into the crown jewelery and jewelery group in 2008, the company established its business philosophy of "market-oriented and economic efficiency as the center, and achieved sustainable development", focused on brand innovation, management innovation, technology innovation, marketing innovation and cultural innovation, Has achieved fruitful results. In 2016, Rossini brand value has exceeded 10 billion, ranking first in China Watch industry. Currently, Rossini self-produced smart watches have also been fully listed. In addition, the overseas market is also an important part of Rossini's development. Last year, the sales volume created by International Business Department increased by over 200% compared with 2014. 2016 is the first year of China's implementation of the 13th Five-Year Plan and also a crucial moment for China's economic development and transformation. In the 13th Five-Year Plan, with the progress of urbanization in China and the improvement of people's quality of life, the future Chinese society will gradually enter the consumer society with great demand and great opportunities. In the new normal economic background, in the face of the increasingly complex economic situation, Rossini with a keen eye to grasp the key points of the development of the industry, based on the completion of independent research and development and innovation system to promote e-commerce strategy and smart watch strategy long Development, Rossini Industrial Park II will create a clockwork industry in China's leading global e-commerce center, R & D center, R & D and production of smart watches and advanced bell production R & D and other bases, the real "Internet + high-tech + Internet of Things "industrial advantages. The future, Rossini will also rely on the parent company crown city watch and jewelry group as the basis, fully mobilize and integrate the financial resources of listed companies, technology resources and brand advantages, vertical integration of the global industrial chain, including the crown city's including the Swiss youth, Kunlun and the United Kingdom Lautle and other top international watches and luxury brands to cooperate. At the same time, the company will endeavor to enhance its core competitiveness, establish the key technology of its watch - independent research and development strategy based on its own initiative and gradually realize localization of mobility. It will also rely on the global resources of the Group to guide its domestic mobility center out of China and into the world.