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On the eve of New Year's Day, Mr. Zhu, the director of an office in Hangzhou, began to worry about the once-a-year old cadres' sympathy. According to the usual practice, every year on the New Year's Day, the institution must send a bouquet of flowers to each retired veteran to express the holiday condolences. This is a good thing, but since last year, many veteran cadres have proposed that sending flowers is something that young people like. Our older people do not pursue that kind of romance. It is better to send some health products that are used by the elderly. Or just send money. However, Zhu Zhu is very clear that the office's office funds are limited. Every year, the old cadres send hundreds of yuan worth of flowers, mainly expressing their concern and sympathy. If this money is used to buy health supplements, it is enough. If you directly send money according to the requirements of the old cadres, one hundred people can not really take it!
While he was at a loss, he happened to accompany his family to visit Hefang Street. He suddenly saw an antique charcoal store selling charcoal and walked in for a while, and he was almost happy to pick it up: 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧 瞧It is not only beautiful, but also inexpensive. The most important thing is that it also has magical health care functions. The old cadres will certainly put it down! However, after carefully reviewing it in the shop, Zhu Zhuren was a bit guilty: These bamboo charcoal products are good, but how can you get them to the old cadres? Director Zhu's expression was looked at by the clever saleswoman. In her eyes, she rushed forward to ask. After learning of Zhu Zhu’s concern, the saleswoman smiled: “While you feel at ease, hey, we’ve got special gifts for friends and relatives here. The design of a variety of gift box packaging, which combines several of the most commonly used bamboo charcoal products!†Then, from the container took out a fine bamboo charcoal gift box handed to Director Zhu. Director Zhu suddenly stretched his brow and said: "With such exquisite packaging, the charcoal products have increased in value, and it is entirely possible to get a handle on it!" As a result, 20 bamboo charcoal gift boxes were ordered on the spot.
Speaking of the packaging of bamboo charcoal products, it is truly unique. Looking at the domestic bamboo charcoal products market, most of the products are packaged with either a strong oriental flavor or they are quite simple and featureless. At the same time, the product packaging of “Carbon†is not only cleverly designed but also full of rich flavors. Chinese national characteristics.
In fact, at the very beginning, the charcoal products that were sold on charcoal have also undergone extensive stages. At that time, their products were mainly bedding, and they were generally large items. The packaging also had no personality and consumers were not easy to accept. Later, Ms. Xu Aidong, the founder of “Carbon Wengâ€, personally designed it. She bought a blue print cloth with local characteristics, and a salesperson took advantage of the evening’s time. She used a sewing machine in her own home to process these homespun cloths into ancient and lovely. Trinkets and handicrafts, and then put bamboo charcoal inside, made a unique health crafts. In this way, not only the sales situation of the charcoal products of “sold charcoal†was opened, but also the packaging personality of the charcoal products of “sold charcoal†was created.
Afterwards, Xu Aidong paid special attention to the packaging of the products. While constantly developing new products, he also simultaneously invested his design power and developed individual product packaging that matched the new products one after another. In addition to further enriching the variety of packaging materials for bamboo charcoal products, she also worked hard on the outer packaging of the products. Each type of cartons on the outside of the cartons was printed with the image of a unified “sweetheartâ€, but also with antique fonts and In the layout, the product features and effects of the charcoal products are printed on the packaging so that consumers can have a clear understanding of the product after watching.
Nowadays, there are no fewer than 100 types of bamboo charcoal products sold, and in addition to the traditional paper bags, cartons and other packaging, they also introduced jewelry boxes, flower bags and other highly personalized product packaging, and received different The level of consumer welcome. Just as Mr. Zhu commented on it, the exquisitely brilliant product packaging made the charcoal bamboo charcoal icing on the cake and the products sold well at home and abroad.
From the beginning of last year, Xu Aidong realized that with the maturation of “sweat-producing productsâ€, more and more consumers have begun to choose it as a gift for good friends on holidays, many institutions and enterprises. The units also often come to inquire about the situation, and they are prepared to include “Carbon Weng†bamboo charcoal products on their list of group purchase gifts. In response to this market's consumption trend, Xu Aidong promptly organized its efforts to develop several gift box-type packaging products. After launching the market, it has achieved great success. Among them, the unique boutique shoe box with national characteristics was presented at the Fourth World Women’s Conference. As a national gift to international friends from many countries, it is deeply loved and appreciated by consumers.
Personalized packaging has not only greatly improved the quality of charcoal for “sold charcoalâ€, but also doubled the price of charcoal charcoal and sold it on the market. It is understood that only on the eve of New Year's Day this year, more than 300 units have ordered more than 100,000 charcoal-wrapped bamboo charcoal gift boxes to the “Carbon Weng†head office. At the same time, the retail sales of bamboo charcoal gift boxes in various stores are also very popular. Buying “to sell charcoal Weng†gift boxes to send relatives and friends, send elders, and send leaders has become a major consumer fashion in many local festivals.
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Zhejiang Sangchang sell carbon Weng Ecological Development Co., Ltd.
Personalized design of packaging products under personalized packaging design will be condense into an aesthetic style, and motivate people's psychological changes and development. Personalized packaging design styles should always be consistent with the style of the products being packaged. At the same time, it is consistent with people's artistic personality, which puts higher requirements on modern personalized packaging design. In addition to the perfect combination of appearance patterns, colors, textures, and functions, we must also embody the ideals and pursuits of people's hearts, provide differentiated consumption orientations for different lifestyles, and display different moods in emotion, technology, and society. Many factors such as information and aesthetic will come together to create a beautiful packaging design that has both unique artistic style and artistic individuality. Personalized packaging design can bring beauty and shock to art only if it meets the needs of human physiology and psychology and explores beyond experience and inertia. Convenient, appropriate and safe packaging design will produce a more direct human sense of beauty from the physiological needs. Like the “Refrigerated Barrel†design of the 2001 German Packaging Contest Grand Prize and the latest World Star Packaging Presidential Award, this keg with a natural physical refrigeration system is an innovative invention in the beverage industry. It is the first time that you can start the cooling chain whenever you need cold drinks, and cool your drinks. It can be charged at least 150 times. External energy can be used independently and it can be easily carried on its own. Psychologically, elegant and gorgeous packaging images are related to status. Light clouds are related to relaxing moods. For example, red apples are related to satiation. Flowers and trees are related to the warmth of spring and summer. Male animals are vigorous and vigorous. The character is relevant and so on. However, people's creativity is not satisfied with what exactly meets the demand. Those explorations that exceed human experience and inertia will also bring beauty and shock to art. However, this is actually a manifestation of individual needs. Contemporary packaging must also demonstrate the new look of people's inner aspirations. On the whole, the aesthetic style of the postmodern packaging design that is currently popular is the result of the integration and evolution of the classic aesthetic style and market style of modernism. The aesthetic connotation of harmony and elegance is constantly new with the development of the times. Breaking a single theme, opposing absolute simplicity, displaying functional information and personality characteristics in multiple dimensions and in various ways is a new trend in the current packaging design. From the perspective of psychology, all people are eager to get out of bondage and enjoy a colorful life. Personalized packaging not only means continuous innovation. The realization of personalized packaging design is an important aspect of humanized design. High-tech materials, whether environmental or ecological, are inseparable from the heart. Therefore, we see that psychology also plays a crucial role in the artistic development of packaging products. At the same time, the development of human psychology is complex and continuation. The development of science and technology society also has a new effect on human psychology.
Source: Sohu Blog