Packaging personalized into the trend

Not long ago, I received wedding candy from my colleagues. While savoring sweetness, the small and exquisite packaging attracted the attention of the writer: the festive red with a special shape design and blessing text with personalization. The author could not help but sigh: little packaging does not have to be excessive, it can also be personalized!

In fact, we pay attention to the life around us and we will find that more and more personalized products are already available.

Yogurt packaging variety

In recent years, China's sour milk, lactic acid bacteria beverages and other dairy products have grown at an annual rate of 40%, and the diversified demand for yogurt has promoted the development of packaging technology. Such as the mother-daughter double cup: the product is mainly pure yoghurt plus fruit, pure yoghurt plus puffed food, fruit yoghurt plus chocolate, etc.; children rod-shaped packaging: can carry 2 to 3 kinds of flavors and filling at the same time, the capacity is 50~150g , external plus cartons or plastic bags, outer packaging and combination decoration; multi-flavored cup packaging: can achieve 2 to 4 different flavors of the product at the same time filling and labeling; the United Cup plus layered filling: the use of transparent Cups for multi-layer or layered filling of various fruit drinks and yoghurt can further develop the children's dairy market.

Tea packaging personalized

Not long ago, at the Lushan International Tea Culture Festival, a large number of personalized tea packages replaced traditional iron drums and paper drums. "Cigar tea" and "lipstick tea" packaged in packets, "antique tea" packaged in paulownia wood, and gourmet tea accompanied by an "ID card," and the "original identity card" contains the specific origin of tea, picking time, production flow, etc. The detailed information makes the tea more personalized.

New wine packaging

Alcohol packaging is undoubtedly one of the most personalized packaging markets. However, for wine packaging we see more than just the difference in the size of the bottle, but the shape is much the same. The new wine packaging will also show a variety of different forms of personalization, mainly in packaging materials, bottle types and design concepts. From a worldwide perspective, the packaging of wine is not limited to plastic bottles, glass bottles and plastic bags. In the future, China's wine packaging will also be increasingly rich in packaging materials, such as the use of composite paper materials with color outside. Box packaging will be more favored. Soft packaging of small-capacity wine not only meets the needs of women in the United States for small amounts of drinking, but also meets the “low-cost” demand in the rural market, and can directly supply consumers and efficiently cover terminals. The special packaging for different gender consumer groups, themed packaging for different consumption occasions, exclusive packaging for different sales channels, and fashionable packaging for different consumer preferences will also become one of the trends in the market.

In fact, from cosmetic packaging, to food and beverage packaging, to packaging such as glasses and clothing, personalization is becoming one of the important trends in the market.

Personalized packaging design approach

In general, the realization of personalized design of packaging products mainly includes the following three aspects:

First, from the different stages of human growth, individuals are developing personalized packaging product designs. Different stages of human maturity have different personality psychological characteristics. Studying people's development stage and their different psychological requirements will help to give new product personality.

Second, from the different consumer levels of society, individuals are developing personalized packaging product designs. The basic components of social formation are individuals and groups. Because of national, regional, cultural and educational factors, individuals and groups form various levels.

Thirdly, from the packaging function, people can develop personalized packaging product designs. Modern products are developing in the direction of multi-functions and special functions. In addition to focusing on the basic functions of products, individualized new product designs must also pay attention to adding additional functions and special functions to make individual new products different from similar products. specialty.

Source: Packaging Private Network