Hengyuanxiang Home Textiles Why is the first Olympic packaging delayed?

As we all know, Heng Yuanxiang has become a sponsor of the Beijing 2008 Olympic Games. It is a matter of late last year. If you follow the previous operating speed, you can see Hengyuanxiang vigorously publicizing this news event on the market. However, the Olympic packaging of Hengyuanxiang Home Textiles has been delayed in the market. Seeing that many people in the industry and consumers do not understand how Hengyuan has spent so much effort to sponsor the Olympics, there is no sound in the home textile terminal promotion. The news media have also asked Hengyuanxiang Home Textiles Headquarters to ask for a clear answer because this is contrary to the common sense and news media attention.

The Olympic Games is a scarce intellectual property and the world’s most famous logo. As an Olympic sponsor, Heng Yuan Xiang is also a company focusing on brand and intellectual property rights. It fully understands the operation and protection of the intellectual property rights of the Olympic Games. After officially becoming a sponsor of the Beijing 2008 Olympic Games, Heng Yuan Xiang earnestly learned about the Olympic Games and the Olympic Games and Heng Yuan Xiang. The sponsorship contract and serious implementation of the sponsor's rights and obligations do not dare to neglect and relax. It took the company a long time to learn how to use the Olympic resources, how to use the Olympic resources reasonably and properly, and made detailed plans and considerations on every detail of the packaging and the application process to the Olympic Organizing Committee, in an effort to make the Olympics Intellectual property rights and Hengyuanxiang’s intellectual property rights are well protected and used on packaging.

Hengyuanxiang Home Textiles did not feel that the first packaging with the Olympic logo was very slow to be listed. According to the person in charge of the company, Heng Yuanxiang became a sponsor of the Beijing 2008 Olympic Games. It is an important upgrade to the brand. The Olympic Games is the world’s scarce intellectual property, in the entire packaging. The process of designing, reporting and making is entirely in accordance with the requirements of the Olympic Organizing Committee. Respect for the Olympics intellectual property rights is the responsibility of the company, and it is in return for respect for itself.

Finally, on April 26, 2006, Hengyuanxiang Home Textiles' "First Olympic Packaging Exhibition" ceremony was held in Ningbo Tianyi Square, and the home of Wuyuan Township, Ningbo was Fansheng Home Textiles Co., Ltd. for the production of Hengyuanxiang Home Textiles.

A one-off investment in the sponsorship of the Olympic Games may be larger, but the output and return will be doubled. The person in charge of Fansheng Home Textiles stated that the Beijing 2008 Olympic Games is the pride of the Chinese people. The current Olympic Games is based on the idea of ​​“green” and the goal of holding people’s participation. Heng Yuanxiang, as one of the sponsors of the 2008 Olympic Games in Beijing, deeply imprinted this concept in his head and combined his actions with the Olympic Games. He has been pondering over how to be a sponsor and how to put the Olympics and corporate behavior into action. In combination, how can we spread the spirit of the Olympics among consumers, use the enterprise as a fulcrum, drive people around us to establish a strong sense of Olympic pride, and establish a strong sense of social responsibility. Therefore, Hengyuanxiang Home Textiles regards “governance of sleep pollution” as a corporate mission to effectively integrate the concept of the Olympic Games with consumers, starting with the most basic things, and sincerely dedicated the best services and products to consumers.

Liu Xianshan, manager of Hengyuanxiang’s Olympic Promotion Department, commented on the significance of the event: “For companies, the competition has already begun since the successful Olympic bid. The Olympics is not only a competitive platform for athletes, but also a big arena for companies, competing on the same platform. China will quickly increase its core competitiveness and expand its brand awareness."

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The Beijing 2008 Olympic Games is the pride of the Chinese people. The current Olympic Games takes "green" as its holding philosophy and "all citizens participate" as its goal. Heng Yuanxiang, as one of the sponsors of the Beijing 2008 Olympic Games, has always embodied this concept in his actions and has closely linked the company's behavior with the Olympic Games. Heng Yuanxiang has been thinking about it. As a sponsor, how can we combine the Olympic Games with corporate behavior? How can we spread the Olympic spirit among consumers? Taking the enterprise as a fulcrum, the people around us will establish a strong sense of Olympic pride and a strong sense of social responsibility.

Hengyuanxiang Home Textiles regards “governance of sleep pollution” as a corporate mission, effectively integrating the Olympic concept with consumers, starting with the most basic things, and sincerely contributing the best services and products to consumers. At the same time, Hengyuanxiang Home Textiles' first Olympic packaging exhibition ceremony held in Ningbo Tianyi Square expressed the determination of Hengyuanxiang Home Textiles. Every step of the company’s advancement integrates the Olympic spirit into its own behavior. Heng Yuanxiang sees itself as an Olympic family. A member of the Olympic Games is only worthy of the name of the Olympic sponsors only if it is combined with the Olympic Games at each step.

Source: China Fashion Brand Website