Is not it? Longines Omega Longines, have been Kurdvo's son?

European food culture, compared to China, is really very Boring. They focus on breakfast variety, eggs, bacon, sausage, fruit, bread, juice, yogurt, coffee, everything. Basically, the day for an average European family begins with a rich breakfast.

And lunch is their least important part, often buy a hot dog on the roadside, pie, stood back to work after eating. Dinner is the social means of many young people, some special restaurants, often need reservations.

After breakfast, we drove to the Swiss town of Lugano

 

As a pilgrimage destination, Switzerland has an absolute number of outstanding watchmakers who dominate the global market and are constantly trying to find big news.

On this cloudy and rainy day, we came to the Cuervo y Sobrinos headquarters in Lugano. Lugano is a small town in southern Switzerland with a population of less than 50,000 and in the Italian-speaking district. It is a lakeside paradise bordering Italy on the south of Switzerland; the headquarters of Kurow, just off Lake Lugano.

 

As a Swiss watch brand that has undergone changes during the war, Kurva has a wealth of stories to watch fans relish.

In 1882, Kurva was founded in the capital of Cuba Havana. Cuba, a colony of Spain at that time, preserved the aristocratic feelings of Europe and paramount pursuit of high society for luxury goods and luxury goods. To cater to the needs of this community of privilege, the Kurow family founded the Kurow brand and provided cuban nobility with unique watches, jewelery and even handmade safes.

 

Later in the 1950s, Cuba experienced the baptism of the revolutionary war, the royal princes were overthrown and the Kurvor family moved out of Cuba due to the asylum. The Kurva brand has been declining.

Until 2002, the European antique clock expert Luca Musumeci mining the Kurvara family culture, antiques, watch design sketches and mining, and the current CEO Marzio Villa of Kurva, re-build the brand in Kurvavo Switzerland, silence 40 years later, These classic Cuban designs with a strong Cuban-style design can only see the sun again.

 

Smoked fish never obscured the love of Kurva in previous articles. In addition to enjoying Kurvore's traditional hand-made watchmaking, Villa is very much worshiped at the helm of current Kurvorowner.

 

We often say that Maxima often and Bole music is not always, Mr. Villa is definitely a Swiss watch a rare bole. Hublot is in charge of marketing Hublot in Germany until Hublot is recognized by mass consumers. In just a few years, Mr. Villa helped Hublot become a top watch brand in Germany, and Hublot gained a reputation as a high-end, premium brand in the global market.

In addition to Hublot, he is a general agent of all nations in Switzerland and successfully helped IWC achieve outstanding results in Switzerland.

Such a unique insightful pioneer, using all his resources to help the reconstruction of the brand in Kurva, and successful take root in Switzerland, showing the attractiveness of Kurlovo should not be underestimated.

 

Kurlovo's watch, there are two major characteristics, one is a Cuban-style hand-made watch. Their design is based on the Kurva family design manuscripts dating back more than 100 years. These manuscripts, inspired by Cuban cigars, rums and myths, place the Kurdish on a Swiss watch, and you will be able to quickly discern And memorable.

 




Secondly, the limited edition watch of Kurow, mostly adopts the antique movement. These movements, hand-crafted by watchmakers in the last century, require very careful preservation, refurbishment and tuning before they can be used in modern watchmaking.

 



Kurlovo torpedo series currently no stock in the country

Any antique movement on the market is scarce goods, selling a less one, and can not be copied. For players, many people will pursue unique and unique, Kurvavo watches in the Swiss collection has become famous.

The positioning of CEO Villa to Kurvavo is a classic collection. Kurva sponsored most of the European classic car race. In Cuban's top cigars, rum tastings, it is also common to see Kurvor figure.

 

In 2013, Kurvors sponsored European Classic cars and all drivers' signature plates were placed in the lobby of the Kurvor reception hall

For this highly traditional, ancient, artisanal watchmaking technique, Kurva took a heavily guarded approach. We can carefully observe the location of this Kurvor headquarters map.

 

On the hillside, it is the reception hall and the watchmaker's workshop in Kurvavo. However, the watch's design, production, and movement to save the Department, located in the basement. Inside the hillside, is a labyrinth of underground city. It contains the oldest Kurhaus family's culture and ancient artifacts.

After leaving the headquarters. Ms. Maria, Cuervo y Sobrinos, managing director of Kurvavo, takes us to taste authentic Swiss cuisine. This interesting lady, a smoker of 40 years old, is also a spirits addict. After the luncheon, she took out seven different flavors of spirits and wines for our enjoyment.

 



During the conversation, Ms. Maria talked about a period in Kurlovo. In the early Swiss watch industry, sales channels were more important than brand effects. When Kurvo because of a large number of sales channels and stores, so have a certain voice.

At that time, a large number of veteran Swiss brands had to reach consumers through channels in Kurvavo. At that time, Kurva's approach was overbearing: if you were to sell the watch for me, you had to mark your dial with the symbol of Kurvo.

At that time, "subdued" in Kurvavo's watch brand, an alarming number, including Athens / Earl / Breitling / Longines / according to Bo Road / Bao Luhua / Tissot / Qi Nianhua, and so spread so many brands. Even Patek Philippe is one of them.

  Patek Philippe with the symbol of Kurvor

 

Omega with the symbol of the Kurdish

Earl with the symbol of Kurvor

 

Longines with the symbol of the Kurdish

Have to say, because of Kurow, we can now see these big old century watch.

Unfortunately, due to the decline of the family, the brand Kurva quiet for quite some time, when the channel advantages no longer exist, the only remaining is the top handmade craftsmanship and watch culture with archaeological value.

Today, Kurva in Cuba, the capital of Havana still retained the store that year, and transformed into the Kurhaus watch culture Museum. Smoked fish hope to have the opportunity to visit the scene later.

After leaving Kurow, we went straight to the famous Swiss town of Lucerne. There, photographed a lot of beautiful photos. We remain concerned ~

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