In the Asian home furnishing industry, “Enterprise Second Generation” in November Dongguan “On the Sword”, Dongguan Furniture Machinery Materials Exhibition took a new step towards the international exhibition!

The upsurge in the double exhibition of Shanghai furniture has not yet subsided, and another home industry event will be unveiled. The difference is that the main characters of this exhibition are “robot” and “black technology”!

China (Guangdong) International Furniture Machinery and Materials Exhibition (hereinafter referred to as FMMF Exhibition), which has received much attention from the industry, will be held at the Guangdong Modern International Exhibition Center in Houjie, Dongguan on November 7-10, this year. 60,000 square meters, about 600 outstanding enterprises compete on the same stage.


At that time, the eight national-level industry associations will also convene "smart brains" to create a pulse for the green development of China's home furnishing industry; the "second generation of enterprises" in multi-country industries will gather for the first time, with different ideas and visions, and seek common development plans. Transnational cooperation.

It is particularly worth mentioning that this exhibition focuses on the challenges and opportunities brought about by the Sino-US trade war and the national "blue sky defense war", and strives to bring together new technologies, new products, new models, new ideas, new forces, etc. to lead the industry. Healthy and sustainable development.

new trend
The leading "hegemony" coexists with the group

It is reported that due to various factors such as the uncertain international economic environment, many exhibitions at home and abroad have shrunk in recent years, and the FMMF exhibition has continued to grow against the trend.

The scale of this exhibition has expanded from 40,000 square meters to 60,000 square meters last year. It has gathered about 600 companies including home smart equipment manufacturing and new materials research and development at home and abroad. There are many industry leaders such as Jintian Haomai and Nanxing, and “invisible champions”. .


Including the famous brands such as Dabao Paint, about 40% of the newly added exhibitors will make this exhibition show unprecedented new weather and new highlights.

At that time, Hall 3, which is a gathering of “stars”, will once again become a highland of all kinds of cutting-edge technologies and product launches, leading the industry development trend. For example, Nanxing or the world's first pass-through drilling center that uses magnetic levitation technology, as well as automatic feeding, labeling, hinge hole processing, automatic turning, door processing, blanking, etc. New technology products such as smart door production line solutions;

Huali plans to display “memory” sticks, which will automatically remember and recall all production combination data, eliminating the need for the company to re-enter the troublesome non-toxic environmental protection paint furniture supporting computer production line solution for each production;

Xianda is expected to bring a "watching weapon" that can drill holes in six faces at the same time - the CNC six-sided diamond debut, and so on. Focus on "customized home" and interpret the "latest version" of the home industry's intellectual technology from different angles.


It is worth noting that, due to the influence of the international economic environment, this year's home furnishing enterprises generally shrink the main line of domestic competition, which makes the exhibition participate in the exhibition, and the trend of seeking sharing through resource sharing is more obvious. For example, Shunde Longjiang Furniture Materials and the Guangdong Provincial Household Chamber of Commerce Supply Chain Committee have participated in the exhibition, so that the small partners can share their resources together.

"Most of these enterprises are complementary or related small partners in the industry chain. It is a trend to warm up the market and make the cakes bigger and bigger."

New change
New exhibition, new model landing

It should not be overlooked that the new Hall No. 1 this year has also become the first stop for new exhibitions and new models to land on the International Machinery and Materials Exhibition, bringing different perspectives.

For example, the well-known industry platform “Zhongjialian” won the 1000 square meters booth, and jointly organized the “New Materials, New” by the Hong Kong Furniture Association, Dongguan Furniture Association, Famous Furniture Club, Dongguan Custom Home Industry Association and Guangdong Huanan Industrial Design Institute. The theme exhibition of retail and new finance, the release of new materials products, the introduction of new models such as “new retail” and “new finance” in the home industry.


At that time, 100 core suppliers will be selected from among its 6,000 material suppliers. Through the use of Internet technologies such as small programs and live broadcasts, the exhibition experience with relatively limited offline time and space will be extended to online unlimited display and service. Going forward, surpassing the limitations of exhibition time and space, realizing product release, communication, transaction, delivery, and sharing “online”, creating a new model for material companies to participate.


“The information of exhibitors is available online, and although there are 100 companies participating in the offline exhibition, there are more than 6,000 online.” Luo Jianhui, CEO of Zhongjialian, said that such an exhibition not only enhances the interactive experience, but also Greatly improve the efficiency of exhibiting per unit area.

The scene-style, immersive experience, an emerging new exhibition, will also be on display in Hall 1. It is reported that the organizing committee of this exhibition will cooperate with the media “Machine Cat” to unite about 30 well-known brands and open up a 2500 square meter intelligent manufacturing scene-like experience zone. Experience scenes, customized furniture creation experience scenes, ecological painting experience scenes, imported smart device experience scenes, furniture smart software experience scenes.

“At that time, the audience will no longer simply watch the exhibition, and they can experience proofing and even produce products on the spot. This is the first time that major brands have joined forces to create “unmanned factories” in the exhibition, and strive to showcase green manufacturing and intelligence in the home industry. Manufacture of the most advanced production methods." The head of the "Machine Cat" said.

In addition, with the transformation of many aluminum profile processing enterprises into the field of aluminum furniture, the application of aluminum household products has become more and more extensive. This exhibition also joined hands with the all-aluminum household industry association of Nanhai District, Foshan City, and added new facilities in Hall 1. Aluminum area.

New main force
Asian home youth companies gather to seek common development

Focusing on the "pain point" of the current industry development, compared with the previous high-profile industry activities, gathering strengths from all walks of life to collide with wisdom, group policy, and work hard to make suggestions for the industry is another big "big show" of this exhibition.

Up to now, 13 high-profile industry summits, forums, matchmaking meetings, annual conferences, etc. have been finalized, and elite representatives from home and abroad are gathered. More than 3,000 guests are expected to participate in the event . Including the China Household Green Supply Chain Forum organized by the eight national associations, the first “shifting” to the annual meeting of the ASEAN Furniture Council held in Dongguan.


It is particularly noteworthy that this year's show has taken a new step towards a global exhibition. Among them, focusing on young entrepreneurs playing an increasingly important role in the development of the home industry, as well as the significant historical opportunities brought about by the “Belt and Road” initiative.

The first exhibition of the “Asian Home Youth Entrepreneur Summit Forum” will build a platform for resource sharing and cooperation and exchange for young entrepreneurs in Asia, and strive to bring into play the innovative talents of a new generation of entrepreneurs, and promote the industry while promoting exchanges of ideas and collisions. Progress and development.


At that time, the “sales second generation” of the home furnishing industry from China, Singapore, Vietnam, Japan and other countries will focus on topics such as the advantages of the Asian furniture industry and the future cooperation prospects in the new era, and the development path of smart retail in the “Internet +” era. Speak or use the round table to polish the spark of thought.

It is reported that the summit will also gather government leaders, authoritative experts, industry leaders, outstanding young entrepreneurs representatives, more than 50 domestic and foreign industry association members and dozens of officials in the consulate in Guangzhou, as well as from Vietnam, Indonesia, Malaysia, Myanmar, Excellent entrepreneurs from the Philippines, Thailand and other countries participated in the effort to build up the Asian consensus, promote cooperation among all parties, promote the rapid growth of the young generation of entrepreneurs, and make positive contributions to the vital reserve army that fosters the development of the industry.

"We hope that by holding this forum, we will promote young entrepreneurs in the home furnishing industry in Asia and the world to carry out more and deeper cross-border exchanges, cooperation and resource sharing," said the relevant person in charge of the organizing committee.



It is understood that the number of buyers of this exhibition will also increase significantly. Up to now, the organizing committee has passed more than 60 business associations at home and abroad, as well as the Seoul International Furniture and Interior Decoration and Woodworking Machinery Exhibition in South Korea, the Asian International Wood and Furniture Technology Exhibition in 2018, the Myanmar Woodworkers Exhibition, and the Vietnamese Woodworking and Friendship partners such as Furniture Accessories Exhibition, Italian Furniture Exhibition and French Wood Exhibition have launched promotion and promotion, and extensively organized buyer groups to purchase. More than 30 industry associations have planned to form a large buyer group to attend the conference. It is expected that this exhibition will be held. The number of professional buyers will triple from the previous session.

Heavy news!

On the 8th and 9th of November, in the conference hall of Hall 3, a conference on “Furniture Environmental Protection Regulations and Technical Training Courses” sponsored by the Guangdong Green Supply Chain Association will be held. Experts from inside and outside the province will be invited to interpret environmental laws. Regulations and policy standards, providing problem-oriented pollution control processes and technical solutions for enterprises, guiding service enterprises to do environmental management according to laws and regulations, and laying a solid foundation for resolutely fighting to win the battle against pollution.

Related links: 13 events held at the time and place


For details of the event, please visit the conference website:


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