Several Characteristics to Be Paid Attention to in Food Packaging Design

[China Packaging Network] packaging, its design must be able to meet the core needs of consumers, that is, must have real value. In the cultural groups of all ages, the elderly are most concerned about simplicity and reality, but now the various health supplements for the elderly are generally overpackaged in the form of “more than content”. Even if these products can attract occasional gift purchases, it is difficult to win the loyalty of consumers and lack the motivation for long-term development. And food packaging has been paid more attention as an important means to ensure food safety and hygiene.

Several Characteristics to Be Paid Attention to in Food Packaging Design

1, the aesthetic characteristics

Food packaging has its own unique characteristics. For example, the color of the food may be considered according to the characteristics of the food. For example, strawberry-flavored biscuits may consider using red, and orange-flavored yogurt packaging may consider orange and the like. Nowadays people's aesthetics have been continuously improved, and satisfying people's aesthetic needs has become the main topic of packaging design. In the past, simply putting a product photo package could no longer satisfy people's aesthetics, and they needed a more artistic expression. Designers also use abstract techniques to make product packaging more artistic and give people room for imagination. The effective plan for the design of a meat company's product uses a cartoon image. The effect is very obvious.

2. Rationality

The packaging screen can be exaggerated, but it should not be exaggerated. More and more modern food packaging design uses artistic performance to express product features. For example, the computer draws out products. This method can make up for the lack of photographing, and can be freely combined with ingredients, raw materials, etc. to make people more intuitive understanding of the product and trust. product.

3, uniqueness

The food packaging on the market is dazzling, and how to differentiate your food from many similar products requires innovation and innovation. So how to make product packaging unique? Below, give some examples:

Instant noodles are packaged in the impression of the public, the color is nothing more than several: red, yellow, green, orange. In addition to seeing the popularity of the brand, there is almost no comparability on the packaging. The listing of instant noodles in the series of instant noodles at the Dogo Valley site subverts the coloring habits of this type of product, and bold use of black and white matches. The proportionate division of coordination makes it very good, and it has successfully attracted the attention of consumers. Therefore, the packaging of instant noodles in the instant noodles of the Dojo Group won the color.

Most of the previous intestinal products were sausages themselves plus a layer of plastic, or a few groups plus a plastic square packaging, lack of their own personality, it is difficult to jump out in many products. The Longda Food Group's Fujiyuan ham launched a zippered plastic package like a bread package, so it stands out from its peers and it wins in the form of packaging.

4, targeted

Due to the fact that some foods specifically target a certain range of consumer groups, the performance of the packaging needs to be highlighted. Such as middle-aged and elderly food, the packaging is more traditional, the color will use a deep and stable color; children's food requires lively and lovely packaging, colorful and often have some added value (such as can be used as a toy or collection); for a region Products can express local features on the packaging, such as using dialects, cultural traditions, and so on.

Commodities usually have a certain range of age sales. Similarly, it is generally not possible for product packaging to cater to the tastes of consumers of all ages. Therefore, in the design of commodity packaging, reasonable design should be carried out according to the ages of the consumers.

Relatively speaking, older people often pay more attention to simplicity and simplicity. Then, for the products sold by the elderly, the design of packaging cannot be elaborately elaborated and complicated, but it should be biased towards simple, generous and concise designs.

Products sold for young people differ in package design. Young people usually like to be different, like to seek new things, find differences, find curiosity, like to express themselves, pay attention to personality. The packaging of products targeted at such consumers can be boldly tried in terms of color, trying to break through traditions in appearance, and promoting “individuality” and “uniqueness” in logos to guide Trend, create fashion. As for products that target children, they should pay attention to their psychology of seeking. For example, a company in the United States printed various interesting riddles on the can lids of biscuits that were produced. Only after eating the biscuits could the answers be found at the bottom of the cans. As a result, they were enthralled by a large number of small customers. And children’s curiosity can often drive them to repeat purchases.

China Packaging Network editors believe that sales packaging is a fusion of protection function and artistic beauty, and is an innovative combination of practicality and novelty. A successful packaging promotion is the producer's mindset, the creator's mindset and the buyer's demand psychology. Commodity sales packaging only grasps the psychology of consumers, caters to consumer preferences, satisfies the needs of consumers, stimulates and guides consumers' emotions, and is able to stand out in a fierce business warfare, and to secure success.