Wan Watch World Interview with Chang Wei

On October 28, the first "Wan table Cup" Golf National Tour grand opening in Nansha, but the highlight of the day celebration to count "the third anniversary of the behemoth Dialogue." Dialogue scene gathered in a cup of coffee, the dialogue by the Chinese "Perfect Time" watch magazine editor, director of the Beijing collectors Association, Chang Wei, director of culture and clockworks teacher. In the wonderful situation after the dialogue, we have the honor to interview him, the topic of e-commerce and watch small since then. 1, on the current form of consumption in China, e-commerce has become a trend. However, the watch is usually positioned as a high-end, while the e-commerce is a symbol of civilian consumption level. How do you think the watch industry's e-commerce prospects? Here we need to explain from the positioning and Internet thinking features. First of all, different positioning has different vitality, positioning high-end consumer groups will be less, positioning the low-end consumer groups will be relatively more. The positioning of the watch market and consumer groups in fact, like a pyramid, spire less, more people at the bottom of the tower. High-end or brand-name products also need to correspond with the consumer level products appear, a simple example, just graduated students will not buy expensive table, and with the social status of the consumer level will slowly upward . Based on the current Internet situation, the characteristics of the Internet is cost-effective, in fact, this is to promote a virtuous view of consumption is very favorable. So we should start from the Internet thinking, use it to advocate a healthy and beneficial consumer attitudes. In this view, the original is a luxury watch into the e-commerce industry, in fact gave us more choices, for niche brands in terms of also a good opportunity for development. After the maintenance of million net Chen Jian master (left) and Chang Wei teacher (right) photo 2, you just mentioned a small watch, then you think for the niche watches, what characteristics can help them survive better? Such as the brand itself excellent quality, or with its cultural color ... Well, if you are a person who understands the form, you should not be particularly concerned about what it is. Even a niche brand, it also has its own unique characteristics and personality. There is a lot of brands in the world that are unique to Wanwai Net, and the table I have shown so much like the design of Bo Gao. Although the big brand is good, but its mass led to a lot of things missing. Small watches are different, they can use very fine craftsmanship, and many small brands are not what we think, they are also very sophisticated technology. Still taking the example of Paco, it is called a small PP and has done a lot of detail in place. Small niche brand as long as enough effort in some details, and can control the consumer market, its distinctive features can make it stand in the watch market. Teacher often accept million world editor interview 3, do you think the future rely on watch industry e-commerce will affect how people's consumption concept? For a long time, we have come into contact with some of our group-branded products. After being surrounded by them for a long time, they formed an imperceptible force, so that when we mentioned clocks and watches, some high-end brands appeared in our minds. In fact, this is a problem of spreading the environment. There is not any big gap between each brand itself, and the gap comes from our psychological cognition. The Swiss watchmaking concept represents the innovation of traditional craftsmanship, and the Internet is a vehicle for this concept. E-commerce has created a benign consumer view of the environment, put it simply, it provides us with a convenient choice for their own table, changing the traditional luxury consumer psychology. Due to the scene of foreign brands want to learn from the usual teacher watch knowledge, leaving us an interview for a limited time, for the teacher's question can only come to an end. We have benefited greatly from this dialogue. E-commerce is indeed a trend, changing the concept of people's consumption but also affect people's consumption concept. (Text / million watch world Fuxue Ting)