The cottage's own packaging may generate positive sales performance

[Chinese Packaging News] Summer beer sales peak is approaching and in recent years Budweiser, which has suffered from a decline in beer sales, has made a patriotic act this summer. Budweiser has done in past sales. A lot of classic marketing, but in the past, the difference between spending money on celebrities or printing the Statue of Liberty on beer packaging is that the patriotic feeling is printed on the packaging, but it doesn't cost much money. More importantly, this summer, destined to attract the attention of the world's eye-catching and splendid US presidential election as the most popular political + entertainment show, will occupy a variety of media (topic Trump, may have let you somewhat concerned about the United States The election, Budweiser combines product packaging with the Dongfeng, and it looks like a very good opportunity.

First of all, Budweiser's marketing theme this year is: "America is in Your Hands." Secondly, as the most important packaging, "Budweiser" was replaced by "America", LOGO was also changed from "AB" to "US", and the product slogan under the name was changed from "King of Beers" to that of the US Congress. The famous "E Pluribus Unum". Finally, during this election that was hotter than summer, it seemed that there was no reason not to drink Budweiser.