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After packaging design meets the basic requirements of the product, we should consider more about the content of the design. If the concept of packaging design is that there is no costume art packaged and modified body, and the form of packaging design is the clothing of the person, then the connotation of package design is the person's spiritual and cultural thought. A person's attire can reflect his thoughts and culture, packaging design can also reflect the different connotations of products, brands, and companies.
First of all, we have to find the personality characteristics of the products. People of the same age group have different personality traits, and the products are the same. Products of the same type also have their own characteristics. Compare similar products to find similarities and differences, divide the consumer strata for the target market, accurately position the products, and meet the distinctive personality of the products. These are the first entry points for packaging design. Take the fast-moving brand's "hug and hug" product as an example. It is positioned as a young, lively, cheerful, and pursuing youth. For this consumer psychology, from the packaging design of the elements from the youth representative of clothing - jeans, the use of color is a yellow, blue contrast, the style is simple. When the products were put on the market, they were welcomed by the young people and recently became one of the new favorites of Valentine's Day. This is determined by its distinctive personality.
First of all, we have to find the personality characteristics of the products. People of the same age group have different personality traits, and the products are the same. Products of the same type also have their own characteristics. Compare similar products to find similarities and differences, divide the consumer strata for the target market, accurately position the products, and meet the distinctive personality of the products. These are the first entry points for packaging design. Take the fast-moving brand's "hug and hug" product as an example. It is positioned as a young, lively, cheerful, and pursuing youth. For this consumer psychology, from the packaging design of the elements from the youth representative of clothing - jeans, the use of color is a yellow, blue contrast, the style is simple. When the products were put on the market, they were welcomed by the young people and recently became one of the new favorites of Valentine's Day. This is determined by its distinctive personality.