Teach you how to make your packaging design more favored by customers

In the face of various packaging designs, the current designers are being rejected by front-line marketers, but these first-line salespeople and the most difficult to entice commodity packaging propose clear concepts or provide more thought outlines. Creative, but always designer one or two pieces that they think inflammatory packaging sales. The fancy packaging products always make people feel guilty, do not know what to sell, how manufacturers can grasp the packaging design of the market.

How to make packaging design to impress your customers more and more serious products are homogenized today, we always want to make a way for the original differentiated products to show the same form before customers.

Undoubtedly, the high level of sensory evaluation of package design with eye-catching visual recognition capabilities will help our products stand out from many competing products, make consumers pay attention to, pause, observe, appreciate and purchase behavior, packaging Design is the ideal pursued by every company.

Different design proposals are presented by the designers who suffer from the negative market frontline employees, but these first-line sales staff and the most difficult to tempt the goods to put forward a clear concept, or provide more ideas for the idea of ​​outline, but always designer one Two packages that they believe sell inflammatory.

How to impress your customers with fancy package design Products are always awe-inspiring, don't know what to sell, how manufacturers design packages that impress customers, think about packaging, and think about the role of packaging in discussing FMCG packaging issues. Need to consider the role of packaging, only to clarify the real role of packaging products, and these requirements in the specific design, design a package that can conquer fast-moving consumer goods.

First, some form of packaging product.

In many cases, there is no form of product that is difficult to display or display, such as soft drinks, cigarettes, and other products. Without the cost of packaging design exhibitions, it would be counterproductive; secondly, the protective effect of packaging on product quality. Such as "just" melon seed packaging has been impervious to the peritoneum, such "just" "hundred boiled cocoa" unique sales proposition is to save, or "incense" has changed, consumers take what to love you again, packaging You can differentiate products from competitors.

Convenient for consumer identification; in addition, with the role of consumer product packaging. Many products of special sales are not the same as the size of the consumer. It must have enough information. At this time, the consumer's awareness of its special packaging design will cause poor communication of product information. Finally, packaging will make the product available. Transplantability.

As an example of beverages, from bulk glass containers, the development of the bottle to the present, it is more important to consider the "liquidity" of consumption. In addition, the difference between bottled beverages and paper-packed beverages is mainly due to consumer mobility. Understanding the basic functions of packaging and comparing it in your product packaging, it is not difficult to find the fact that many FMCG packaging designs basically reflect only one or two packages, and there is no possibility of consumers.

In a packaging design with a wide array of common defects, customers always choose their favorite products. In addition to the popularity and satisfaction of the product itself, the packaging design of the discourse influences consumers to make purchase decisions.

The two main effects of packaging, packaging from a sit-down is not true, in the packaging design of some drawbacks, often make the original from the shelf to take the customer's hands, and choose other similar products, this time must know where the shortcomings of the package The packaging design of fast moving consumer goods has the following disadvantages: Products that have no obvious co-packaged product sales can meet consumers' needs and sense of belonging through package design, and package design is a product that lacks the subject product and easily loses competition. The product of its selling point is suppressed.

When consumers choose the same price in the selection of candy, he will choose a festive red word and brand brand or generally only the discourse model which is self-evident.

Packaging design and the connotation of some enterprise packaging methods and different products are borne by printing companies. The printing capacity of design capabilities is often uneven, and some small printings are often surprising.

If it is designed to eat plums, but the bags are printed with patterns, consumers will find it inexplicable. After careful observation, they usually give up because of the level of the product in question.

The different purposes of product packaging design are not necessarily slick and often "shortcuts." This is not a difference in the product itself, but the difference in the form of "luxury house" packaging is often not worth the candle.

As a brand, eggs are packaged as luxury goods. Consumers want to make fun of it. They are reluctant to eat when they buy it back, and they don't want to throw the box. The result is not bought at all.

Therefore, if the quality of over-packaging lacks product support, it is often seen as a gimmick, and in the end there is no applause.

Functional beverage packaging does not conform to the habit of a certain domestic brand. Its target consumer is a large amount of exercise, but packaging glass bottles.

There is a problem that the glass itself is fragile, and the protective function of their physical behavior, the glass bottle of sports drinks, is obviously uncomfortable to respect.

In addition, some outdoor snack foods in packaging design are often overlooked, due to the overweight of many product packaging, weight or inconvenience to carry, or the packaging is easily deformed, loses more market opportunities, and ignores these results.