LULU LAM Design Director Lin Hui-ling interview with change to stick to the rules of the design

Phase by heart, usually designers are following their own heart, if people were left, then the design of the meaningless, as designers have their own products, the design of their products to the community, so that more Many people are familiar with recognition is the greatest support for their own brand to their own sales, LULU LAM interpretation of the United States, let's just like the design director Lin Hui-ling take you a simple understanding of LULU LAM brand! Middle: Lin Hui Ling design director Reporter: Hello! Please give a brief introduction of your own brand? Lin total: her aesthetic design for a living, she regarded aesthetic design as a life attitude, a complete visual animal. She regards aesthetic life as a lifelong believer, and she incorporates the beauty of life into the fashion products she designs without compromise. She is a never compromise visual animal named "LULU LAM". Products named after her are all her accessories for "Aesthetic Life." "Beauty, self-confidence from the heart, rejection of the imitation of kitsch; stunning, because of the maverick, not tagged copy of the model; a unique sexy, sensual cognitive needs mixed rational wisdom .Inherent forces to attract Of the charm. "We have been working with such women to create their own beauty, let behind the envy of the eyes to become the most sincere testimony. The charm of oriental culture blends the style of contemporary internationalism; never give up the traditional inheritance, nor dare to underestimate the modern trend; pay tribute to the traditional culture with contemporary expression! Any time flow, so beautiful forever! Reporter: What are the highlights of our LULU LAM products, what are the recommended places in the design and materials? Lin total: the details determine everything Even the best design philosophy, there is no pursuit of excellence in details, but also hollow. We love design and not just design, communication, and not just concepts. We talk to the user with "details in place." Although we can not communicate face-to-face with every buyer, we believe that users can read what we want to say from our refined hands on details. "Details" is like an invisible bridge, full of the entire "design and use of" dialogue process. Strict selection of materials We are picky in the choice of materials, raw materials of good quality laid the basis for aesthetic products. We only choose top grade leather from Italy, Brazil, France and other countries and regions. Copper hardware, fabrics and leather materials and other texture contrast is our unique design practices. In the production process, we are very concerned about environmental principles. LULU LAM exclusive production studio Every product incorporates the mechanics' emotions, because we believe that good design must be made through good production. LULU LAM owned a wholly owned studio, each piece of LULU LAM products produced by the brand studio production, in order to ensure that each product has its originality excellent quality. Reporter: In the past two years, many brands and enterprises are making innovations and changes. This year's CHIC2017 Spring Show takes the theme of "innovation" as the main theme and shows many innovative highlights and products. How do you think about innovation? Your company in technology, only, design, channels, what are the highlights of innovation? Lin always: Innovation I think it is not because of innovation and innovation, but not stick to conventions, but often innovation is based on a certain importance, the market needs to change, in fact, blind innovation will give design a disaster and innovation In fact, it is the same as the development. It involves many social resources. However, the present social resources are mainly environmental protection. In terms of the values ​​of society as a whole, more consideration needs to be given to environmental protection. For example, The use of really play a role, not for innovation and innovation. Reporter: In the past two years, fashion circles have become more and more popular in cross-border fashion circles. There are also more and more cases of cooperation between luggage and apparel brands . How do you look at this situation, do you also look for a suitable apparel brand or brand collection shop for cooperation, To create fashion cross it? General Lam: I think this is a necessity. Some of the fashion is temporary. However, some fashion has become a classic. Therefore, I think this cross-border cooperation is very necessary and can continue to promote the development of different industries. Taking into account the commonalities of different industries, this is actually more conducive to consumers, such as cross-border we have some clothing stores or stores no matter there are many domestic and foreign cooperation, presumably the trend of the future is inevitable! Reporter: Our business exhibitors CHIC2017 Spring Show, what kind of business effect hope to achieve it? Lin total: The exhibitors want to achieve the desired effect is to find the right distributor, fixed cooperation brand franchisee, of course, does not exclude the electricity supplier this block, and now our brand is a total online and offline development of such a model , For our own more energy may be on the development of products with the brand, so we hope to have more partners to do sales and marketing, thank you!