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As the saying goes: "People rely on clothes and the Buddha needs gold." Even the finest cigarettes must have superior packaging to make consumers feel good about it. In fact, the cigarette packs the air permeability of the cigarette paper from cigarettes, taking into account the mouth pattern, the color, the luster and tenacity of the aluminum paper, the color of the seal, the pattern and color design of the big and small boxes, the quality of the paper and the quality of the printing. Both have a significant relationship with brand value-added stores for cigarette products. Here's a discussion with you about the eight main points of cigarette packaging design.
First, color: the mainstream of the amount of
“The movement of seeking things, the heart also shakes.†This is a famous sentence in “Wen Xin Diao Longâ€. It shows that color affects people’s psychological activities and acts on our actions. Modern color psychologists point out more clearly that color affects the senses of human beings and enables people to produce various emotions; because of the physiological and psychological reasons of aesthetic subjects, different colors give people different feelings and produce different Emotions; the emotions of color, including the excitement and silence of color, warm and cold, forward and backward, expansion and contraction, light and heavy, lively and melancholy, gorgeous and simple and so on. For example, red, orange, purple and other colors are warm and warm, with a sense of advancement and expansion; blue and blue colors are cold and quiet, with a sense of retreat and contraction; green is calm and steady, color is dark and heavy; yellow is bright and cheerful, and colors are Light and light. The excitement of color, the warmth and coldness, liveliness and melancholy, the splendidness and plainness are usually associated with the association of the colors. Different people face certain colors, although they may have their own unique associations, they will also have obvious commonalities. For example, red is reminiscent of fire and blood, and therefore it is filled with warm emotions. Yellow is reminiscent of bright sunshine, so it is bright and warm; blue is reminiscent of the sky and the sea, and thus has peace and quiet, green. Reminiscent of green plants, it creates a feeling of business and prosperous; white reminds people of snow, with pure, cool meaning.
Many authoritative organizations' survey reports have shown that Chinese consumers' preference for cigarette packaging is concentrated in red, gold (yellow), white (silver), etc., of which 70% are preferred for red. The reason is that the love of color in a nation and a nation is inextricably linked to the traditional factors such as living environment, social culture, and religious beliefs. It is often claimed that China is "Red China." This is because under the influence of Chinese traditional culture and Confucianism, red is considered auspicious, festive, newlywed, festive, etc. are inseparable from red, such as China's Paper-cutting, even if it is overall red, will not make people bored, which is difficult to understand in the Western world. At the same time, gold is a symbol of quality, making people feel dignified and trustful, representing wealth and success; white as a neutral natural place, silver is also a symbol of wealth and grades.
Because smoking itself is a kind of performance art, for most people, they are eager to be recognized and affirmed by others. Therefore, they naturally choose colors that are recognized by the public. For the gift function of cigarettes, it is more necessary to get the approval and recognition of the recipients. In the absence of understanding of the recipient's special preference for color, it represents the auspicious and rich red, gold (yellow) color of nature This is the first choice. This is precisely why domestically produced high-end cigarettes are full of red and golden lights. For alternatives, such as blue cigarettes, they naturally belong to niche needs, and only those who pursue alternatives and advertise their personalities will consider it; for gift-giving, the Lira relationship on weekdays is still acceptable, but it is necessary to take a wedding. There are few people who dare to express their intentions in birthdays and festive celebrations. This is because they seem to be out of place. If they encounter more traditional people, they cannot be said to be “offendedâ€. What is it?
For a brand that pursues economies of scale, it is best not to deliberately create unique colors. Not far from the past, Yin Jian is not far. Pursuit of alternatives will only enter itself into the niche market and eventually fall into the “trapâ€, the famous “Furong Wangâ€. "It is now caught in a "blue trap." It can be seen that the consumer's dominant preference color is easy to measure.
(b) Logo: Pass on the spirit of God
The traditional concept is that the logo is designed to distinguish and identify. Although there is nothing wrong with it, it is very superficial and backward. Without understanding the definition of brand origin, it is even more difficult to grasp the brand's driving force. For the brand's rapid growth, we need to have a new understanding and understanding of the brand logo design ideas and purposes.
Today we have already lived in a consumer-driven era. In addition to gaining functional benefits, consumers need to obtain more emotional benefits. Therefore, consumers need logos to become more personal and more proactive in order to bring richer meaning to their perceptions. Consumers have begun to enjoy the emotional experience that brands bring to them.
The emotional meaning of a brand needs to evolve from "acceptance of instruction" to "resonance of the soul", and the expression of brand logo also needs to develop "connection" from "impact". The brand logo can contain deep emotional connotations, as long as we are good at creating and discovering consumers' spiritual vacancies. If a brand's logo is not well-defined emotionally, although it can still be advertised and known, it is safe to say that it does not get the love and admiration of most people. The most reluctant to see. Only those human-oriented brands that have emotional stories and can bring rich associations can have a huge appeal. They can connect with their target audience from multiple dimensions and perspectives, and establish profound emotions.
If the brand logo is not endowed with a human element, it blends with the unique spirit of the brand. In other words, if there is no “heart,†it will be as cold as a person without a heart. There is no interest in it. Of course, It is difficult to establish a close emotional relationship. Logos are often able to express deep meanings that words cannot express. They are more personalized and humanized than words. They are the common visual language of human beings. They can attract the attention and interest of the audience in an instant, touch their souls, and establish long-term goals. Close relationship. In order to promote the rapid growth of the brand, we should establish the idea of ​​designing a logo for the soul and create a moving totem symbol. In order to create a totem symbol designed for the soul, it reveals a profound spiritual connotation and artistic appeal between squares, giving people a feeling of tranquility, gentleness, fullness, harmony, and a silent, we need to follow the following The four major design rules: First, concise and clear, easy to understand and pass, the second is new and unique, full of personality, the third is to meet the aesthetics, blending in spirits, the fourth is advancing with the times, heritage history.
For example, the logo of cloud cigarettes is superb. “Yunyan†is a selection of copybooks by Wang Shuzhi, reflecting the elegant temperament of cloud cigarettes, and the “Ruyi†logo is an aesthetic representative of Chinese traditional culture and reflects the inheritance of Chinese culture. After being tempered, the Yunyan brand has been solemn and mellow. The harmonious and harmonious charm gradually formed the cultural ideal of “good luck and goodwillâ€. While achieving the noble and elegant style of the Yunyao brand, it also firmly occupied the Chinese cultural mental resources of “planted in the bone marrow and flowing in the veinsâ€.
(c) Patterns: Coordination
In a broad sense, the logo belongs to one of the patterns. Here, it refers to the non-Logo meaning pattern used in cigarette packaging design, as illustrated in the Chinese version of the “old cloud†(soft violet) cigarette case on the top. The "Tiananmen Gate" on "China" cigarette packs.
The application and configuration of designs in packaging design must also focus on attracting customers' attention and strive to promote the brand. The irritation of packaging patterns to customers is sometimes more specific, stronger, more convincing than the brand name, and often serves to stimulate purchase behavior. Its design usually follows the following basic principles: the form and content should be the same, clearly and clearly, at a glance, fully display the attributes and characteristics of the product. There are usually three ways to do this. One is to use realistic color photographs to express the product and to truly reproduce the product. This is the most popular in food packaging. Realistic color photographs express color, taste, and style to be mouth-watering; the second is direct display. The commodities themselves, such as full transparent packaging and open skylight packaging, are very popular in food, textiles, and light industrial products; the third is the specific instructions for displaying the raw materials, preparation, efficacy, use, and maintenance of the products through patterns, such as "golden leaves "(Tian Ye) box body front "Golden Leaf" under the three characters of the three patterns.
The design of packaging patterns requires that consumers be impressed with simple lines, vivid personalities, and reasonable colors. Take the Royal Salute 21 in Scotch Whisky as an example. The wine was carefully brewed over 21 years and was decorated with blue, red and green royal imperial porcelain. The bottle was engraved with a knight image of a sword across the horse. There were two salutes on the brand logo. And with the Scotch Whisky Association's 21-year old wine proof, the entire package looks elegant and rich, so that some people will carefully collect the bottles after drinking.
According to the thief, the design of cigarette packaging should be based on sales performance design. For example, the application of the three patterns under the “golden leaf†on the front of “Golden Leaf†(Tian Ye) box is very correct in terms of thinking. It is also worth noting, but it is not intuitive enough. It also requires the designer to work harder. It will be more effective if it is perfected. In addition, the tobacco leaves on the lid are superfluous, because too many tobacco leaves will limit the consumer's association, affect the expression of their worth, since positioning for high-end cigarettes, it must reflect its noble identity. For example, the cigarette case of the KENT cigarette is white, and a white ancient castle stands in a white and is accompanied by the golden "KENT" logo, which reminds people of the ancient castle. Aristocrat life. The background color of the Camel cigarette case is pale yellow, which means that the vast desert. Pyramids and palm trees on the background pattern represent the ancient East, giving a mysterious and primitive feeling. Such a packaging can give people a feeling of high-priced brand name, can only be on the grade.
In addition, whether the packaging of high-end cigarettes can refer to cigars? Since the 1930s, after the cigar boxes had been marked on the production of cigars or dealers, people’s awareness of advertising has increased in the increasingly fierce commercial competition. The stronger, the trademark on the cigar box gradually evolved from a simple text or geometric pattern into a watercolor or oil painting with rich content, diverse subjects, and colorful colors. Producers or dealers of cigars have sought to use these highly artistic and charismatic paintings to attract the attention of consumers in order to expand the influence of their products, and to increase the popularity of their products and enterprises, and have received remarkable results. These paintings often take the corporate culture as the background, and take the portraits of animals and characters as the contents, and take the major historical events as the theme, which has certain commemorative significance. There are two main types of paintings on the cigar box: one is drawn directly on the side of the lid, and may be called a wood painting; the other is a painting (or printing) on ​​paper and then attached to the lid. Side, called a sticker.
With the strengthening of tobacco control, it will not be known whether warning signs will be added in the future. However, relevant preparations must be made to prepare for the rain ahead so as not to be caught off guard. At the same time, we must also pay attention to the taboo issue of the pattern and try to adopt the auspicious pattern that the target consumer likes to see.
(4) Text: pleasing, interpretation of content
Personalized fonts can be used to express the brand's specific connotations, because the character of the font also conveys another information about the personality, namely the personality of a brand. The purpose of personalized font design is to make the text not only have the function of fully conveying information, but also be consistent with the product form and product function, and the aesthetic concept of consumers. Usually follow the following principles:
1, to meet the packaging design requirements, font type, size, structure, performance skills and artistic style must be subject to the overall design, to strengthen the text and the overall effect of the unity and harmony, can not be one-sided to highlight the text.
2, choose the type of font can not be too much: a packaging screen, perhaps need several fonts, perhaps Chinese and foreign languages ​​and use, the combination of the general font should be limited to three, too many combinations, will undermine the overall design of the sense of unity, appear Cumbersome and messy; arbitrary combinations, the pursuit of stimulation, will undermine coordination and harmony.
3, fonts should have a sense of the times: fonts reflect a certain era, if you can coordinate with the product content, will deepen understanding and association of products. Such as the body, the body, a strong sense of ancient, showing the long history of the Chinese nation, used for "court food" and other packaging is decent, and used in modern industrial products, and the product is very different from the modern sense, then apply modern Stronger fonts, such as isochrons and art characters, are well-coordinated.
4, to combine product features: packaging text is to beautify the packaging, introduced products, promotional products and selected. The artistic image of the text should not only be appealing, but also be able to generate associations and make this association harmonize with the product form and content, resulting in a unified sense of beauty. For example, some cosmetics with a thin thread highlight the brand name and name, can give people With a sense of ease and elegance.
5, font arrangement is an important aspect of the composition, arrangement of diversity can make the composition of new, full of changes. However, diversification should be subordinated to the whole. Words and trademarks, patterns, etc. should be coordinated with each other so that they are both pleasing to the public, and they are both new and popular.
6, should have a strong visual appeal: including artistry and legibility, the former should work hard on the arrangement and font, requires a beautiful arrangement of compact, dense, there is a change in spacing and fresh, font size, weight properly, There is a certain degree of artistry that can beautify the composition. Generally, the number of characters is less, you can work hard to highlight the decorative features; more than the number of characters, should focus on the efficiency of reading, often use horizontal strokes than the vertical strokes to facilitate the line of sight in the horizontal direction.
In short, the well-designed character font can contain rich brand emotions and is a very important visual element in branding. Cigarette packaging design fonts, font size should strive to make consumers long-term, do their best to use the appearance, atmosphere and style to show the "golden leaf" brand value.
In addition, in order to enrich the cultural connotation of cigarette brands and further improve the brand's cultural tastes, it is possible to use famous poems and famous lines drawn by famous calligraphers to depict the Central Plains culture, highlighting the unique cultural style of cigarette brands so that consumers can consume them. The taste of cigarettes is not only unique, but also enjoys timeless and classic culture. Why did you not do it? When Chairman Mao's quotations on the "Golden Leaves" cigarette case were the scenes of the time, they were valuable. It is not cheap.
First, color: the mainstream of the amount of
“The movement of seeking things, the heart also shakes.†This is a famous sentence in “Wen Xin Diao Longâ€. It shows that color affects people’s psychological activities and acts on our actions. Modern color psychologists point out more clearly that color affects the senses of human beings and enables people to produce various emotions; because of the physiological and psychological reasons of aesthetic subjects, different colors give people different feelings and produce different Emotions; the emotions of color, including the excitement and silence of color, warm and cold, forward and backward, expansion and contraction, light and heavy, lively and melancholy, gorgeous and simple and so on. For example, red, orange, purple and other colors are warm and warm, with a sense of advancement and expansion; blue and blue colors are cold and quiet, with a sense of retreat and contraction; green is calm and steady, color is dark and heavy; yellow is bright and cheerful, and colors are Light and light. The excitement of color, the warmth and coldness, liveliness and melancholy, the splendidness and plainness are usually associated with the association of the colors. Different people face certain colors, although they may have their own unique associations, they will also have obvious commonalities. For example, red is reminiscent of fire and blood, and therefore it is filled with warm emotions. Yellow is reminiscent of bright sunshine, so it is bright and warm; blue is reminiscent of the sky and the sea, and thus has peace and quiet, green. Reminiscent of green plants, it creates a feeling of business and prosperous; white reminds people of snow, with pure, cool meaning.
Many authoritative organizations' survey reports have shown that Chinese consumers' preference for cigarette packaging is concentrated in red, gold (yellow), white (silver), etc., of which 70% are preferred for red. The reason is that the love of color in a nation and a nation is inextricably linked to the traditional factors such as living environment, social culture, and religious beliefs. It is often claimed that China is "Red China." This is because under the influence of Chinese traditional culture and Confucianism, red is considered auspicious, festive, newlywed, festive, etc. are inseparable from red, such as China's Paper-cutting, even if it is overall red, will not make people bored, which is difficult to understand in the Western world. At the same time, gold is a symbol of quality, making people feel dignified and trustful, representing wealth and success; white as a neutral natural place, silver is also a symbol of wealth and grades.
Because smoking itself is a kind of performance art, for most people, they are eager to be recognized and affirmed by others. Therefore, they naturally choose colors that are recognized by the public. For the gift function of cigarettes, it is more necessary to get the approval and recognition of the recipients. In the absence of understanding of the recipient's special preference for color, it represents the auspicious and rich red, gold (yellow) color of nature This is the first choice. This is precisely why domestically produced high-end cigarettes are full of red and golden lights. For alternatives, such as blue cigarettes, they naturally belong to niche needs, and only those who pursue alternatives and advertise their personalities will consider it; for gift-giving, the Lira relationship on weekdays is still acceptable, but it is necessary to take a wedding. There are few people who dare to express their intentions in birthdays and festive celebrations. This is because they seem to be out of place. If they encounter more traditional people, they cannot be said to be “offendedâ€. What is it?
For a brand that pursues economies of scale, it is best not to deliberately create unique colors. Not far from the past, Yin Jian is not far. Pursuit of alternatives will only enter itself into the niche market and eventually fall into the “trapâ€, the famous “Furong Wangâ€. "It is now caught in a "blue trap." It can be seen that the consumer's dominant preference color is easy to measure.
(b) Logo: Pass on the spirit of God
The traditional concept is that the logo is designed to distinguish and identify. Although there is nothing wrong with it, it is very superficial and backward. Without understanding the definition of brand origin, it is even more difficult to grasp the brand's driving force. For the brand's rapid growth, we need to have a new understanding and understanding of the brand logo design ideas and purposes.
Today we have already lived in a consumer-driven era. In addition to gaining functional benefits, consumers need to obtain more emotional benefits. Therefore, consumers need logos to become more personal and more proactive in order to bring richer meaning to their perceptions. Consumers have begun to enjoy the emotional experience that brands bring to them.
The emotional meaning of a brand needs to evolve from "acceptance of instruction" to "resonance of the soul", and the expression of brand logo also needs to develop "connection" from "impact". The brand logo can contain deep emotional connotations, as long as we are good at creating and discovering consumers' spiritual vacancies. If a brand's logo is not well-defined emotionally, although it can still be advertised and known, it is safe to say that it does not get the love and admiration of most people. The most reluctant to see. Only those human-oriented brands that have emotional stories and can bring rich associations can have a huge appeal. They can connect with their target audience from multiple dimensions and perspectives, and establish profound emotions.
If the brand logo is not endowed with a human element, it blends with the unique spirit of the brand. In other words, if there is no “heart,†it will be as cold as a person without a heart. There is no interest in it. Of course, It is difficult to establish a close emotional relationship. Logos are often able to express deep meanings that words cannot express. They are more personalized and humanized than words. They are the common visual language of human beings. They can attract the attention and interest of the audience in an instant, touch their souls, and establish long-term goals. Close relationship. In order to promote the rapid growth of the brand, we should establish the idea of ​​designing a logo for the soul and create a moving totem symbol. In order to create a totem symbol designed for the soul, it reveals a profound spiritual connotation and artistic appeal between squares, giving people a feeling of tranquility, gentleness, fullness, harmony, and a silent, we need to follow the following The four major design rules: First, concise and clear, easy to understand and pass, the second is new and unique, full of personality, the third is to meet the aesthetics, blending in spirits, the fourth is advancing with the times, heritage history.
For example, the logo of cloud cigarettes is superb. “Yunyan†is a selection of copybooks by Wang Shuzhi, reflecting the elegant temperament of cloud cigarettes, and the “Ruyi†logo is an aesthetic representative of Chinese traditional culture and reflects the inheritance of Chinese culture. After being tempered, the Yunyan brand has been solemn and mellow. The harmonious and harmonious charm gradually formed the cultural ideal of “good luck and goodwillâ€. While achieving the noble and elegant style of the Yunyao brand, it also firmly occupied the Chinese cultural mental resources of “planted in the bone marrow and flowing in the veinsâ€.
(c) Patterns: Coordination
In a broad sense, the logo belongs to one of the patterns. Here, it refers to the non-Logo meaning pattern used in cigarette packaging design, as illustrated in the Chinese version of the “old cloud†(soft violet) cigarette case on the top. The "Tiananmen Gate" on "China" cigarette packs.
The application and configuration of designs in packaging design must also focus on attracting customers' attention and strive to promote the brand. The irritation of packaging patterns to customers is sometimes more specific, stronger, more convincing than the brand name, and often serves to stimulate purchase behavior. Its design usually follows the following basic principles: the form and content should be the same, clearly and clearly, at a glance, fully display the attributes and characteristics of the product. There are usually three ways to do this. One is to use realistic color photographs to express the product and to truly reproduce the product. This is the most popular in food packaging. Realistic color photographs express color, taste, and style to be mouth-watering; the second is direct display. The commodities themselves, such as full transparent packaging and open skylight packaging, are very popular in food, textiles, and light industrial products; the third is the specific instructions for displaying the raw materials, preparation, efficacy, use, and maintenance of the products through patterns, such as "golden leaves "(Tian Ye) box body front "Golden Leaf" under the three characters of the three patterns.
The design of packaging patterns requires that consumers be impressed with simple lines, vivid personalities, and reasonable colors. Take the Royal Salute 21 in Scotch Whisky as an example. The wine was carefully brewed over 21 years and was decorated with blue, red and green royal imperial porcelain. The bottle was engraved with a knight image of a sword across the horse. There were two salutes on the brand logo. And with the Scotch Whisky Association's 21-year old wine proof, the entire package looks elegant and rich, so that some people will carefully collect the bottles after drinking.
According to the thief, the design of cigarette packaging should be based on sales performance design. For example, the application of the three patterns under the “golden leaf†on the front of “Golden Leaf†(Tian Ye) box is very correct in terms of thinking. It is also worth noting, but it is not intuitive enough. It also requires the designer to work harder. It will be more effective if it is perfected. In addition, the tobacco leaves on the lid are superfluous, because too many tobacco leaves will limit the consumer's association, affect the expression of their worth, since positioning for high-end cigarettes, it must reflect its noble identity. For example, the cigarette case of the KENT cigarette is white, and a white ancient castle stands in a white and is accompanied by the golden "KENT" logo, which reminds people of the ancient castle. Aristocrat life. The background color of the Camel cigarette case is pale yellow, which means that the vast desert. Pyramids and palm trees on the background pattern represent the ancient East, giving a mysterious and primitive feeling. Such a packaging can give people a feeling of high-priced brand name, can only be on the grade.
In addition, whether the packaging of high-end cigarettes can refer to cigars? Since the 1930s, after the cigar boxes had been marked on the production of cigars or dealers, people’s awareness of advertising has increased in the increasingly fierce commercial competition. The stronger, the trademark on the cigar box gradually evolved from a simple text or geometric pattern into a watercolor or oil painting with rich content, diverse subjects, and colorful colors. Producers or dealers of cigars have sought to use these highly artistic and charismatic paintings to attract the attention of consumers in order to expand the influence of their products, and to increase the popularity of their products and enterprises, and have received remarkable results. These paintings often take the corporate culture as the background, and take the portraits of animals and characters as the contents, and take the major historical events as the theme, which has certain commemorative significance. There are two main types of paintings on the cigar box: one is drawn directly on the side of the lid, and may be called a wood painting; the other is a painting (or printing) on ​​paper and then attached to the lid. Side, called a sticker.
With the strengthening of tobacco control, it will not be known whether warning signs will be added in the future. However, relevant preparations must be made to prepare for the rain ahead so as not to be caught off guard. At the same time, we must also pay attention to the taboo issue of the pattern and try to adopt the auspicious pattern that the target consumer likes to see.
(4) Text: pleasing, interpretation of content
Personalized fonts can be used to express the brand's specific connotations, because the character of the font also conveys another information about the personality, namely the personality of a brand. The purpose of personalized font design is to make the text not only have the function of fully conveying information, but also be consistent with the product form and product function, and the aesthetic concept of consumers. Usually follow the following principles:
1, to meet the packaging design requirements, font type, size, structure, performance skills and artistic style must be subject to the overall design, to strengthen the text and the overall effect of the unity and harmony, can not be one-sided to highlight the text.
2, choose the type of font can not be too much: a packaging screen, perhaps need several fonts, perhaps Chinese and foreign languages ​​and use, the combination of the general font should be limited to three, too many combinations, will undermine the overall design of the sense of unity, appear Cumbersome and messy; arbitrary combinations, the pursuit of stimulation, will undermine coordination and harmony.
3, fonts should have a sense of the times: fonts reflect a certain era, if you can coordinate with the product content, will deepen understanding and association of products. Such as the body, the body, a strong sense of ancient, showing the long history of the Chinese nation, used for "court food" and other packaging is decent, and used in modern industrial products, and the product is very different from the modern sense, then apply modern Stronger fonts, such as isochrons and art characters, are well-coordinated.
4, to combine product features: packaging text is to beautify the packaging, introduced products, promotional products and selected. The artistic image of the text should not only be appealing, but also be able to generate associations and make this association harmonize with the product form and content, resulting in a unified sense of beauty. For example, some cosmetics with a thin thread highlight the brand name and name, can give people With a sense of ease and elegance.
5, font arrangement is an important aspect of the composition, arrangement of diversity can make the composition of new, full of changes. However, diversification should be subordinated to the whole. Words and trademarks, patterns, etc. should be coordinated with each other so that they are both pleasing to the public, and they are both new and popular.
6, should have a strong visual appeal: including artistry and legibility, the former should work hard on the arrangement and font, requires a beautiful arrangement of compact, dense, there is a change in spacing and fresh, font size, weight properly, There is a certain degree of artistry that can beautify the composition. Generally, the number of characters is less, you can work hard to highlight the decorative features; more than the number of characters, should focus on the efficiency of reading, often use horizontal strokes than the vertical strokes to facilitate the line of sight in the horizontal direction.
In short, the well-designed character font can contain rich brand emotions and is a very important visual element in branding. Cigarette packaging design fonts, font size should strive to make consumers long-term, do their best to use the appearance, atmosphere and style to show the "golden leaf" brand value.
In addition, in order to enrich the cultural connotation of cigarette brands and further improve the brand's cultural tastes, it is possible to use famous poems and famous lines drawn by famous calligraphers to depict the Central Plains culture, highlighting the unique cultural style of cigarette brands so that consumers can consume them. The taste of cigarettes is not only unique, but also enjoys timeless and classic culture. Why did you not do it? When Chairman Mao's quotations on the "Golden Leaves" cigarette case were the scenes of the time, they were valuable. It is not cheap.