How the Book Printing Industry Copes with the Opportunities and Challenges of the Western Development

The implementation of the large-scale development of the western region is a large-scale systematic project and an arduous historical task. The book printing industry, as a pillar industry of spiritual civilization, should actively respond and integrate its own development into the large-scale development. The author talks about the topics of this century and talks about superficial views.





First, the development of the western region has provided good opportunities for the development of the second business of the printing industry.


Over the past 20 years of reform and opening up, China's printing industry has witnessed tremendous development and there has been significant technological advancement. The printing industry has grown to 180,000 and employs more than 3 million people. In 1997, the total industrial output value was nearly 60 billion yuan, becoming an important industry for the national economy. Among them, the development of the book and book printing industry has adapted to the needs of the rapidly developing publishing industry, solved the difficult problem of publishing books caused by the “Cultural Revolution”, and played an important role in providing powerful ideological weapons and intellectual support for modernization; "Lead and fire" has realized "light and electricity". The overall quality of the industry has greatly improved, narrowing the gap with the developed countries; the state-owned, collective, joint venture, private and individual development of the economy has been formed. The new pattern has adapted to the needs of the diversified printing market and realized the first venture of the printing industry.


In 1998, the State Economic and Trade Commission entrusted professional associations to organize expert demonstrations and established the "prepress digital and networked development of China's printing technology three years after the "Ninth Five-Year Plan" to 2010; multi-color printing and high-efficiency printing; exquisite printing and automation after printing. "High quality, serialized" 28-character guideline. It can be said that guided by this guideline, China's printing industry will launch another venture. The printing industry will follow the principle of optimizing the structure, controlling quantity, and improving quality to adjust the structure; the printing market will be unified and free and open throughout the country, and the trend of globalization is also emerging; the printing industry is driven by the market economy. It will further sublimate, technology will continue to innovate, and the overall strength will be further enhanced. The development of the western region will provide new opportunities for the start-up of the printing industry. First, the state must invest in large-scale and large-scale foreign investment in the western region, and carry out infrastructure construction, development of resources and energy, implementation of hi-tech projects, and support for the development of characteristic pillar industries. With the development of research and practice, publishing resources will also open up new fields, and the demand for knowledge-based economy books will grow rapidly, providing a broader source of work for the development of the book printing industry. In addition, with the enhancement of market awareness, the grades of packaging and decoration of various products have been greatly improved, the demand has been continuously expanding, and packaging and decorating products will be more colorful. The added value of packaging and decorating products is high, and their profits are also considerable. The potential for their development is enormous. It not only expands the living source of the book printing industry, but also increases the efficiency and is the new economic growth point. Second, the state will inevitably introduce a series of preferential policies for the development of industries including the printing industry in the western region, and be inclined and supported to provide legal guarantees. The economic environment and legal environment for enterprise development will be more harmonious and relaxed. Book printing companies can break geographical boundaries and seek development in fair competition. Third, the integration of development and reform is aimed at developing productivity. At present, the state adopts preferential and encouraging policies for introducing advanced printing equipment installed in developed countries. Import duties and value-added tax are greatly reduced. All types of banks also preferentially encourage technological transformation loans, and interest rates are low. At the same time, companies have also accumulated some funds during their first venture. In order to meet the needs of the market and meet the development of the western region, its enthusiasm for technological transformation and innovation is very high, and it is bound to accelerate the realization of the 28-character guideline.


Everything has its duality. There are opportunities and challenges. The development of printing in the western region is uneven, and overall it is relatively backward. The overall strength is relatively weak. Faced with the challenges of the development of the western region, there is a lot of pressure. There is pressure to generate momentum. At present, we must first change our concepts, completely eliminate the inertia created by long-term reliance on policy protection, properly analyze the situation, identify our own ways of survival and development, seize opportunities, carefully review decisions, and identify opportunities for integration into large-scale development. In order to fight harder and harder, we must strive hard to achieve the goal.





2. The large-scale development of the western region will expand the new markets for the further development of the book and book printing industry in developed regions. It will also promote the rise of the printing industry in the western region and achieve a win-win situation.


With the intensifying trend of the buyer's printing market, the contradictions between the plentiful and the plentiful are still outstanding. Once there was an intriguing and thought-provoking phenomenon. Most printing companies in the Mainland lamented the lack of living and faced difficulties when printing in the local market. However, it has continued to flow to the South market. The manufacturers in Guangzhou, Zhuhai, Shenzhen, and Hong Kong have been overwhelmed and the business is booming. It has become the center of Nannan, the printing business. "Nanliu" is the inevitable result of the law of the market economy and is a gratifying phenomenon. However, it also sounded the alarm for the book printing industry in the Mainland. It was not complaining about the insertion of foreign companies, but was looking for deficiencies from their own. Because the service is not in place, the operation is not too hard, the quality of the printing is not guaranteed, and the cycle is long. Therefore, a batch of batches of customers are lost, resulting in a difficult situation where the advanced equipment is idle and there is no work. As some of the publishing house leaders have said: Many factories in the Mainland have textbooks as their backers, so the government officials and businessmen have serious styles, so they come to the door and their service attitude is poor. Although the printing equipment is fine, the printing quality and the publishing time are difficult to guarantee; go to Shenzhen. In other places, the cost is slightly higher, but the speed is faster and the service is better. The precious time difference has been achieved in the product's investment in the market, and the benefits have been won. The employees of the people have rushed to the mainland to take the initiative to go to work, while some companies in the Mainland are Stall racks, and other customers come to the door, careless to the customer, can not meet the needs of the market. The northern expansion of the printing business in the south eventually touched the hearts of the mainland printing industry, spurred market awareness, and improved management, quality, cycle and service. As Beijing, Shanghai and other places have appeared in the printing business "backflow" trend. It is believed that the printing industry in developed regions will also inevitably stimulate the continuous improvement of Western printing.


The large-scale development of the western region will further integrate the economic development of the western region into the trend of economic integration across the country. From the viewpoint of public opinion and policy measures, it will once again provide the printing industry in developed regions with opportunities for expansion in the west. Now the printing industry in the south, especially the foreign-funded enterprises, has seized the vast prospects for the development of the western region while seizing the market, and took advantage of the opportunity to expand westwards. For example, China Business Joint Printing (Guangdong) Co., Ltd. has set up an office in Xi’an, and Tianshi Printing (Shenzhen) Co., Ltd. has set up an office in Chengdu, etc., and dispatched smart business people to take root in the west to promote themselves and attract business. The trend is developing. It can be predicted that in the near future, they will also set up branch offices in the western region, or join hands with companies in the Mainland to implement asset restructuring and integration and common development. The printing industry in developed regions has entered the western market, and their advanced management tools and technical equipment have also been introduced. This has provided more direct learning opportunities for the printing industry in the western region, increased its momentum, strengthened management, and improved services. Do not look at the problem with a narrow eye and fear that people will come to the western region to fight for food and eat. We must strive to create conditions and atmosphere, and jointly develop new markets based on the principle of "win-win", because the potential of the market is unlimited. Of course, there are also some powerful printing companies in the western region, such as Shaanxi Province Printing Factory, Yunnan Xinhua Printing Factory, Guizhou Xinhua Printing Factory, and Xi'an Xinhua Printing Co., Ltd. whose assets totaled the top 30 among the 150 book printing enterprises in China in 1999. Guangxi's national printing factories, etc., can, through their own efforts, expand into the eastern part of China on the basis of stabilizing and expanding the live source in the western region. This momentum of mutual penetration and fair competition will inevitably promote the development and prosperity of the entire printing industry. Some enterprises with backward equipment, poor technology, and poor management will not be able to catch up and change their appearance. They will be eliminated. Those enterprises with flexible systems, scientific management, advanced technologies, and excellent services will continue to gain new markets. New life.





Third, the development of the western region coincides with the situation of China's accession to the WTO.

The printing media group is bound to enter the Chinese mainland, including the western region. Enterprise

Only by relying on their own strength and ability to compete, can the industry cultivate its resources.


Since the reform and opening up, foreign-funded enterprises have developed rapidly. With the deepening and expansion of reform and opening up, the implementation of the strategy for the development of the western region and the imminence of China’s accession to the WTO, the quality and quantity of foreign-funded enterprises will see new progress. As the printing industry is thriving in the information industry, there is great potential for development, especially for packaging and decorating. The desire of foreign companies seeking to establish wholly-owned and joint-venture printing companies in China will become even stronger. Foreign large-scale printing media groups will come to China, and seeking development will not be avoided. It will only be a matter of time. The implementation of the strategy for the development of the western region will guide and encourage foreign capital to invest more and more reasonably in the western region. It will inevitably compete with the national printing industry for a growing share of the market.


What should we do if foreign investment comes in? Of course we don’t need to fear or fear. We should actively work on our own work in order to counter it and take the initiative to meet the challenge. As Luo Zhixiong, Managing Director of China Business Printing (Hong Kong) Co., Ltd., said, the Da Nippon Printing Company came to Hong Kong in 1957. At that time, the printing industry in Hong Kong was very scared and worried about the local printing industry being squeezed. In fact, Dainippon Printing Company brought their best printing technology to Hong Kong and trained more than 300 first-class talents for the printing industry in Hong Kong. Now many owners and technicians of Hong Kong printing companies come from Dainippon Printing Co. Foreign large companies entering Hong Kong are certainly threats to companies that do not perform well. They have increased pressure and impetus, resulting in a better and weaker situation. But more importantly, they also created many talents and spread new technologies. And management, also brought the printing business in some regions of the world to Hong Kong, and promoted the rapid development of the local printing industry. Now Hong Kong is known as one of the four major printing centers in the world, and it is not unrelated to the introduction of foreign advanced printing technologies.


At present, the situation of foreign investors investing in China is very good. Enterprises must strengthen management, accelerate the upgrading of industries, and strengthen their own strengths. They will not be squeezed in the market competition and win development. At the same time, do not be afraid to be swallowed by foreign capital, but you must create conditions for cooperation in various forms. Can use the company's own existing printing resources, including intangible assets as an investment, and integrate foreign-funded enterprises with advanced management, technology, equipment, processes, standards, and necessary funds, and jointly organize Chinese-foreign joint venture printing companies. When assets are transnationally optimized and reorganized, the efficiency and effectiveness will be greatly improved, and the advantages of quality, cycle, service, and reputation will be significantly improved, so as to achieve the goal of dancing with the wolf, benefit sharing, and common development. This is a wise choice. When Beijing Baihua Color Printing Co., Ltd. established a factory in 1983, the starting point of management and technology was very high, becoming one of the outstanding modern printing plants in Beijing at that time. This strength has laid the foundation for cooperation with foreign investment. In July 1992, Baihua entered into a joint venture with the Danish Industry Foundation for Developing Countries. After the joint venture, the company has injected new mechanisms and vitality into the company. The pace of industrial upgrading has been further accelerated. Management has become more scientific and more rigorous. It has become China's first book printing company to implement ISO9000 management and obtain certification; in 1999, the average profit and tax was 19,677 yuan. Ranked the 6th among the 150 book printing companies in the country, the economy is running well and it has become one of the largest and influential printing joint ventures in China. The key to the success of the joint venture of Beijing Baihua Color Printing Co., Ltd. lies in its original quality and strength. In fact, no foreign businessman has willingly entered into a joint venture with a company that is on the brink of collapse. In short, no matter whether the company is solely funded or operated as a joint venture, if it wants to win the competition in the domestic and foreign markets, it must rely on its own strength and not have a shortcut.





Fourth, the development and utilization of human resources is the key to the success of the large-scale development of the western region.


As the knowledge economy came to us quietly, the clarion call of China's western development has also been sounded. Economic growth and enterprise development will mainly depend on science and technology, information, knowledge, and talent, rather than capital and material resources. In the development-oriented, market-oriented, industrial-oriented, economic globalization-oriented and 21st century-oriented, training