Cold drink sales into the high season ice cream packaging "Sprout"

[China Packaging Network] A market research report released by Mintel shows that China has surpassed the United States as the world's largest ice cream market. In 2014, the total sales of Chinese ice cream reached US$11.4 billion, which is almost equivalent to global sales. One-fourth of the total. The report shows that the middle class in China is gradually increasing its interest in organic ice cream. China's ice cream products have also competed against each Other and moved toward a fine competition stage with brand and quality as the main competitive means.

Li Hanji, vice president of the ice cream business unit of Nestlé Greater China Food & Beverage Department, also mentioned in the new product launch that Chinese consumers’ consumption habits are gradually maturing, and they have gradually transformed from a purely rational pursuit of product functions to the ability to deliver The sensuous pursuit of joy. The importance of packaging design is particularly prominent.